Retail Campaign & Promotion Manager
Who we are
You enjoy creating and innovating. You never stop striving for better. You take responsibility and you get results. You love being part of a team. Above all, you want your work to matter: Welcome to our world! At Sonova we create sense by bringing sound to life. Our innovative hearing care solutions help millions of people enjoy life’s unforgettable moments.
We offer exceptional career opportunities through market-leading brands from consumer to medical, products and services that keep pushing hearing care forward, and a culture where you can quickly belong and perform at your best.
If you want the freedom to explore, opportunities to grow, and make positive change on people lives through your work, this is the place for you.
Retail Campaign & Promotion Manager
You will play a pivotal role in driving retail demand generation through strategic campaign planning, promotion management, and consumer engagement initiatives. You are expected to excel in orchestrating end-to-end retail campaigns, ensuring consistent execution across the retail network, and maximizing the effectiveness of every promotional investment. In return for your campaign expertise, commercial acumen, and executional excellence, you will gain significant exposure to cross-functional leadership, directly influence retail performance, and accelerate your career growth by working closely with sales, retail excellence, and central marketing teams. This is your opportunity to leave a tangible mark on our retail business in China while building a distinguished profile in the consumer retail industry.
You will be based in Shanghai, reporting to Marketing Director, Audiology Care China
More about the role:
In this role, you will be the driving force behind our retail marketing engine. Your core mission is to plan, execute, and optimize campaigns that convert.
· Retail Marketing Calendar
Develop and manage the annual retail marketing calendar, ensuring all campaign priorities are strategically aligned with commercial objectives and seasonal business rhythms.
· Campaign Planning & Execution
Lead the end-to-end planning and execution of retail campaigns across the store network. Monitor execution quality and ensure brand consistency in every touchpoint, from in-store signage to digital assets.
· Promotion Planning & Execution
Design retail promotion frameworks and activation mechanisms that drive traffic and conversion. Manage promotion implementation, track effectiveness, and continuously refine based on performance data.
· Consumer Event Playbook & National Event Planning
Plan and execute consumer-facing events and engagement initiatives that enhance customer participation and brand loyalty. Develop a scalable event playbook for consistent deployment across the retail network.
· GWP Planning & Management
Own the annual GWP (Gift with Purchase) planning and deployment cycle. Monitor utilization efficiency, ensure cost governance, and maximize the ROI of promotional resources.
· Cross-functional Collaboration
Work closely with Retail Excellence, Sales, and Central Content teams to ensure seamless integration between campaign planning and store-level execution. Bridge the gap between strategy and frontline reality.
More about you:
1.At least 7years of experience in retail marketing, trade marketing, or related functions within a multinational corporation.
2.Proven track record in campaign and promotion development, with hands-on execution experience across retail channels.
3.Strong project management capability — you can juggle multiple campaigns, meet deadlines, and keep stakeholders aligned.
4.Excellent communication and interpersonal skills; fluent English is a strong plus.
5.Bachelor's degree or above; a marketing or business-related major is preferred.
6.Data-driven mindset with the ability to review promotion effectiveness and translate insights into action.
More about what we offer:
As one of the world’s leading hearing care providers headquartered in Switzerland, we’re committed to building an inclusive culture. We want to create an environment where you can balance a successful career with your commitments and interests outside of work, through our flexible hybrid working model. We offer a wide range of training opportunities for both your professional and personal development, and there are exceptional growth opportunities with individual development plans.
Sonova is an equal opportunity employer.
We team up. We grow talent. We collaborate with people of diverse backgrounds to win with the best team in the marketplace. We guarantee every person equal treatment in regard to employment and opportunity for employment, regardless of a candidate's ethnic or national origin, religion, sexual orientation or marital status, gender, genetic identity, age, disability or any other legally protected status.