Retail Communications Manager

Job Overview:
The Retail Communications Manager is responsible for planning, implementing, and evaluating marketing and communications activities across GMRL’s retail operations. The role covers retail campaigns, promotions, in-store communication, store openings, events, csr and digital communication, ensuring alignment with the company’s overall strategy, commercial objectives, and customer experience standards.

Duties and Responsibilities:

Strategy Development:
• Develop and implement retail marketing and communications plans aligned with GMRL’s business objectives and commercial priorities.
• Manage the annual retail communications calendar, covering seasonal campaigns, promotions, store openings, launches, and events.
• Oversee the development of advertising and communication materials across outdoor, print, digital, and in-store channels.
• Ensure consistent messaging and visual identity across retail communication touchpoints, while respecting each retail concept’s positioning.

Collaboration & Relations Management:
• Work closely with commercial, operations, digital, customer experience, and other relevant teams to identify communication needs and develop coordinated plans.
• Coordinate with store teams to ensure timely and effective implementation of campaigns, promotions, and in-store communication.
• Manage relationships with advertising agencies, media partners, production suppliers, printing houses, and event providers.
• Coordinate with suppliers and business partners on joint promotions, activations, and retail visibility opportunities.
• Guide team members and coordinate workloads to ensure quality, consistency, and timely delivery.

Campaign & Marketing Management:
• Lead the planning and execution of integrated retail campaigns across relevant communication channels.
• Oversee in-store communication, including signage, promotional materials, point-of-sale displays, and branding.
• Manage communication plans for store openings, relocations, renovations, and the launch of new retail concepts or services.
• Oversee retail content across social media, websites, customer messaging, and other digital channels in coordination with the relevant teams.
• Plan and supervise in-store activations, events, sponsorship activities, and customer engagement initiatives.
• Coordinate campaign briefs, photoshoots, video production, and creative development.
• Conduct regular store visits to assess communication execution, identify gaps, and recommend improvements.

Market Research & Performance Measurement:
• Monitor market trends, customer insights, and competitor activities to identify opportunities for retail communication.
• Evaluate campaign and promotional performance using relevant sales, footfall, engagement, and customer response data.
• Prepare performance reports and recommend improvements to future activities.
• Manage the retail marketing and advertising budget, monitor spending, and prepare monthly advertising and promotion (A&P) reports.

- 8+ years of Experience in Brand Communication, Marketing, or Public Relations roles, with a proven track record in managing Brand Communication Strategies.

- Bachelor's Degree in Marketing or any related field.