Retail Manager
JOB
DESCRIPTION
Role: | Retail Manager |
Location: | Bahrain Surf Park, Bilaj Al Jazayer |
Reporting to: | Head of Guest Experience |
YOU ARE PART OF WHAT WE ARE AND WHAT WE DO
Our Vision at Bahrain Surf Park is to bring surfing to the nation, and
develop passion for health, wellbeing and fun through Waves for All. We will attract visitors from all continents,
growing Bahrain’s surf and beach culture, and act as a catalyst to establish
Bahrain not only as the Premier Surf Destination of the Middle East, but as a
leading destination for fun - with Water, Waves and Surfing at our core.
We will create smiles, happiness, and wellbeing
through safe fun activities for all backgrounds, abilities and generations, now
and into the future.
The Retail Manager reports to the Head
of Guest Experience and is responsible for leading the retail team across all
core functions, including administration, procurement, stock control,
merchandising coordination, and daily store operations. This role oversees store purchasing
and supplier coordination, ensuring the right product mix, quality standards,
and inventory levels are maintained to meet commercial targets and guest
expectations. The position ensures the smooth and
efficient operation of the surf retail store, maintaining high standards
across product presentation, inventory management, and service delivery. The
objective is to create a retail experience that enhances and complements the
overall attraction experience. The Retail Store Manager is
accountable for building a high-performance retail environment focused on
service excellence, operational efficiency, commercial performance, and guest
satisfaction. |
ROLE RESPONSIBILITIES Sales Management &
Financial Growth · Sales Strategy
& Target Achievement: Formulate and execute comprehensive retail sales
strategies to achieve and exceed daily, monthly, and annual revenue targets. · Performance
Analysis: Monitor key performance indicators (KPIs) including average
transaction value (ATV), units per transaction (UPT), conversion rates, and
sales per square meter; implement corrective action plans as needed. · Commercial
Promotions: Partner with Marketing to plan, launch, and evaluate promotional
campaigns, seasonal sales, surf event pop-ups, and product bundle offers to
maximize revenue. Team Leadership, Recruitment
& Talent Development · Recruitment &
Onboarding: Lead the talent acquisition, interview, and selection process for
Retail Assistants and Supervisors in coordination with HR, selecting
candidates aligned with park culture. · Training &
Coaching: Conduct regular product, technical hardware, soft skills, and sales
training programs to empower team members to deliver exceptional service and
upselling. · Workforce
Scheduling: Design optimized shift rosters and coverage schedules balancing labor
budgets with peak guest traffic and park event schedules. · Performance
Management: Set clear performance expectations, conduct routine appraisals,
provide continuous feedback, and foster an inspiring, motivated team
environment. Inventory Management,
Procurement & Stock Control · Stock Ordering
& Planning: Manage end-to-end purchasing and reordering strategies for apparel,
surf hardware, accessories, and branded park merchandise in line with demand
forecasts. · Inventory Control
& Audits: Oversee stock receipt, unboxing, barcode tagging, sensor attachment,
and inventory transfers; direct regular stock counts, cycle checks, and
annual audits to minimize shrinkage. · Vendor &
Supplier Relations: Maintain strong partnerships with surf apparel brands, hardware
suppliers, and local distributors, negotiating favorable terms, lead times,
and promotional support. Store Presentation,
Merchandising & Marketing · Visual
Merchandising Execution: Maintain impeccable visual standards across all
displays, mannequins, racks, and window layouts according to brand guidelines
and seasonal themes. · Floor Planning
& Product Placement: Strategically analyze traffic flow and product
velocity to optimize store layout, high-visibility placements, and impulse
buy displays at cash wrap zones. · Store Cleanliness
& Aesthetics: Ensure fitting rooms, sales floors, checkout counters, and backroom
storage areas are pristine, organized, and welcoming at all times. Financial Governance, Cash
Management & POS Reporting · Cash Handling &
Banking: Oversee daily opening/closing procedures, register reconciliations,
float management, cash drop protocols, and safe banking practices in
compliance with finance policies. · POS & Systems
Oversight: Manage the retail Point-of-Sale (POS) and stock management systems,
ensuring accurate transaction processing, pricing integrity, and real-time
inventory tracking. · Executive
Reporting: Generate and present weekly and monthly financial performance
reports, inventory valuation summaries, and variance analyses to senior
management. Guest Experience, Service
Standards & Conflict Resolution · Service Leadership: Role model
customer service excellence on the retail floor, ensuring every guest
experiences genuine hospitality and the Aloha Spirit. · Guest Escalation
Management: Swiftly resolve guest inquiries, feedback, exchanges, returns, or
formal complaints with empathy, fairness, and professional composure. · Engagement &
Activation: Drive guest engagement initiatives through interactive product
demonstrations, surf hardware fitting sessions, and collaboration with park
events. Safety, Security & Loss
Prevention · Loss Prevention
Protocols: Implement strict loss prevention, security, and anti-theft measures
across the retail store and stockroom to safeguard inventory and company
assets. · Facility Safety
& Compliance: Enforce health and safety regulations, emergency procedures, and
COSHH/fire safety compliance within retail spaces to guarantee a secure
environment for guests and staff. |
Qualifications | Min of 3-5 years’ experience in surf shop management, fluent in
English with Arabic a plus |
Experience | Customer centric with positive vibes Knowledge of
surfing and surf equipment is appreciated. |
Professional Skills & Attributes | ü Strong organisational and administrative skills, with
attention to detail. ü Proficiency in office software, documentation, and
basic data management. ü Strong time management and ability to follow through on
tasks ü Capable of working under pressure and adapting to
dynamic environments |
Personal Qualities | ü Excellent interpersonal and communication skills;
approachable and professional demeanour. ü Proactive mindset with problem-solving skills and a
willingness to learn. ü Self-motivated and observant, with the ability
to identify trends or areas for improvement. |
Key performance indicators (KPIS) | ü Revenue Targets: Achievement of monthly and annual
gross and net retail sales budgets. ü Inventory & Shrinkage: Maintain inventory audit
accuracy above 98% and keep stock variance/shrinkage below target threshold. ü ATV & UPT Growth: Year-over-year improvement in
Average Transaction Value and Units Per Transaction. ü Customer Satisfaction: Maintain 90%+ guest satisfaction
scores regarding retail experience and service quality. ü Financial Compliance: Zero cash discrepancies during
daily register reconciliations and banking drops. |
Benefits and Perks · Competitive salary with career growth
opportunities. · Shared accommodation available for staff. · Unique workplace only metres from the
ocean. · Access to surf sessions in a
world-class Wavegarden facility. · Professional uniform provided. · Be part of a dynamic, multicultural team
pioneering surf culture in a new region. · Share the health and lifestyle benefits of
surfing with the local community. · Join a new and exciting growing industry. · Medical Insurance. · One Meal per Day. · Yearly flight ticket to home
country. |
HOW
YOU DO IT:
Our
Team Culture depends on all our team pulling together, and competencies and
behaviours matter. Through our
performance appraisal process, the Senior Management Team at Bahrain Surf Park
is committed to supporting you to behave and perform according to our values.
Waves for
All:
We are inclusive in everything we do. We nurture everyone from the complete novice
to expert surfers and all in between. We do this with equal respect for
everyone, and without judgement. We
champion diversity. We have integrity
and are genuine. We do what we say we
will do and do it in a way that aligns with our values – every minute of every
day. We deliver ‘Waves for all’ through
positive interactions with our guests and strive to get it right first time.
Bringing
the Aloha Spirit to Bahrain:
We love
and respect Hawaii - the birthplace of surfing - and we embrace their Aloha
Spirit in everything we do. Our positive work environment and culture embody
at its core a unique, nurturing and compassionate essence which promotes
kindness, understanding & harmony among people, regardless of their
background or beliefs.
Vitality:
We
support each other because everyone matters. People are our business, define who we are and what we are. We
care. We work collaboratively as one
team, sharing ideas, knowledge and insight to achieve our common purpose. We
have the knowledge, skills, enthusiasm and passion to make a difference to
everyone around us. We do things ‘The
BSP Way’. We recruit with Attitude in
Mind. Our people-centric culture drives everything we do, and underpins the way
our guests feel about us, resulting in our ultimate business success.
We Strive
for Excellence:
We do
everything to the best of our ability and never accept second best. Our priority is SAFETY. We are resourceful and create the best
possible experience for our guests and our BSP team. We look for new ways of doing things, embrace
change and overcome difficulties through Teamwork and open and honest
communication.
Creating
Smiles:
Everything
we do and how we do it is about creating safe and memorable experiences for our
guests. We are a SMILE FACTORY! Our passion is to ensure everyone who visits Bahrain
Surf Park has THE BEST experience and shares the joy with their friends and
family, and wants to return again and again… and again..