Retail Marketing & Experience Lead
Key Target of the job :
Drive an integrated retail, trade, and training strategy to deliver a seamless customer and partner experience.
Elevate brand presence and frontline engagement through unified execution and measurable impact.
Strategic Integration of Functions
- Consolidate Retail development, Engagement & Promotion, and Training & Consultation into one unified framework.
- Ensure all activities are aligned to deliver a consistent brand message and customer experience across channels.
Retail Marketing & Experience Design
- Strategize and plan retail marketing that enhance in‑store visibility, shopper engagement, and brand storytelling.
- Sustainable retail development in both quantity & quality perspective.
- Develop experiential initiatives (events, activations, digital touchpoints) that strengthen emotional connection with customers.
Promotion Planning & Execution Oversight
- Integrate promotional calendars to ensure consistency across channels.
- Drive innovative promotions that balance short‑term sales uplift with long‑term brand experience.
Training & Consultation Capability Development
- Oversee training programs for frontline staff, ensuring product knowledge, service quality, and brand values are embedded.
- Enlarge the scope to provide proper consultation to customers eventually.
Cross‑Functional Leadership & Performance Management
- Lead collaboration with other MKT functions (Product & Pricing, Digital MKT, Communication) and Sales team to optimize resource allocation and accelerate go‑to‑market execution.
- Monitor KPIs across retail, engagement & promotion and training & consultation functions, ensuring accountability and continuous improvement.
Budget Management
- Marketing PE Comm budget management as a main budget stakeholder (Regular report & alignment within MKT department and controlling, BA MKT)
- University degree in Business / General Management / Marketing.
- Minimum 10 years of experience in business development, marketing, retail involving strategy management functions.
- Experience in project or process which impacts on overall customer experience journey.
- Direct and indirect people leader to instill change and innovation.
- Experience with international company.
• At Continental, we let your ideas shape the future to make a meaningful difference in
the world, and to themselves.
• Opportunity to gain global experience and build networks from international mobility
across our vast organization.
• Competitive salary, bonuses and pension contributions. Beyond that, you’ll enjoy
generous leave, medical care and a highly competitively benefits package.
• We foster our people’s talent so they can master their career journeys and realize
their greatest potential.
• Open, inspiring and rewarding corporate culture
• Flexible working conditions that help you enjoy your work-life balance
Ready to drive with Continental? Take the first step and fill in the online application.