Retail Marketing Leader (Caracas)

Retail Marketing Manager (Customer Marketing Manager)

As the Retail Marketing Manager, you will be the critical link between Marketing and Sales. You will ensure our brands don’t just sit on the shelf—they dominate the market through flawless execution and a deep understanding of shopper behavior and retail dynamics.

Main Responsibilities:

• 7P & Channel Strategy: Define and implement category/brand strategies by channel, integrating consumer and trade insights to align on annual activity plans.
• Financial Stewardship: Oversee investment plans per channel, ensuring growth targets are met while maintaining defined Gross to Net (GTN) and maximizing Return on Investment (ROI).
• Category Leadership: Lead Category Management initiatives to expand and implement Colgate-Palmolive’s dominance on the shelf, approving SKU mix and commercial margins.
• Point of Sale Excellence: Drive the "Command the Shelf" priority, establishing procedures to review displays, shelf space, and inventory levels to solve any POS issues weekly.
• Commercial Planning: Partner with the Demand Chain to develop commercial strategies that ensure Volume, SOM, Weighted Distribution, and GTN targets are achieved.
• Market Intelligence: Conduct monthly evaluations of promotional activities (CP vs. Competitors) to propose competitive alternatives and ensure market-leading Go-to-Market plans.
• Monthly Discipline & Diagnostics: Lead the monthly business review process to diagnose performance across buying environments and identify growth opportunities.
• People Development: Manage and develop the team, overseeing career plans and aligning individual objectives with company-wide strategic goals.
  
  

Basic Requirements:

• Education: Bachelor’s degree in Business Administration, Marketing, Industrial Engineering, or a related field.
• Experience: 6+ years of proven experience in Retail Marketing, Trade Marketing, Sales, or Market Research Agencies
• Language Skills: Advanced English