Retail marketing manager
Posted Updated
Description
• Plan, manage, and deliver retail and fleet marketing campaigns,
including new model launches, tactical, and quarterly campaigns.
• Support dealer partners with local marketing strategy, media planning,
and campaign execution.
• Localise national campaigns to suit regional markets, ensuring
consistency with brand guidelines.
• Plan and execute dealer launch events, test drive campaigns, and
showroom activations.
• Oversee the deployment of POS materials, signage, and digital assets
across the dealer network.
• Act as the main liaison between marketing, field sales, and dealer
partners.
• Monitor and analyse local marketing performance; recommend
improvements based on KPIs.
• Ensure full compliance with corporate identity (CI) and retail brand
standards.
including new model launches, tactical, and quarterly campaigns.
• Support dealer partners with local marketing strategy, media planning,
and campaign execution.
• Localise national campaigns to suit regional markets, ensuring
consistency with brand guidelines.
• Plan and execute dealer launch events, test drive campaigns, and
showroom activations.
• Oversee the deployment of POS materials, signage, and digital assets
across the dealer network.
• Act as the main liaison between marketing, field sales, and dealer
partners.
• Monitor and analyse local marketing performance; recommend
improvements based on KPIs.
• Ensure full compliance with corporate identity (CI) and retail brand
standards.
• Manage relationships with external agencies and suppliers for local
campaign execution.
• Work closely with digital and product teams to integrate retail initiatives
into online channels.
• Provide training and guidance to dealer marketing contacts on tools,
campaigns, and co-op programs.
• Administer the retail marketing budget, including processing invoices,
and ensuring accurate financial reporting.
• Track marketing KPIs (leads, conversion rates, ROI) and produce
regular performance reports.
• Own and manage the retail marketing budget, ensuring spend is
aligned with strategic priorities and delivers strong ROI.
• Stay current on automotive retail trends, competitor activity, and
marketing innovation.