Retail Marketing Specialist
Is this your next challenge in Retail Marketing?
Assist in planning and execution of retail marketing and customer campaigns to achieve sales targets and marketing objectives
Support year-round trade activities, including weekly promotions, seasonal campaigns, product launches, and store openings or refurbishments
Coordinate end-to-end execution of in-store marketing materials, POSM, and promotional mechanics to ensure timely and effective store implementation
Assist in media planning and execution, including TVC, print, and other above-the-line or retail-focused media
Work closely with creative and media agencies to develop effective marketing assets and stay updated on the latest retail and media trends relevant to the Wellcome brand
Partner with internal stakeholders (Commercial, Operations, Supply Chain) to ensure campaign alignment and smooth execution
Track campaign performance and prepare post-campaign analysis to evaluate effectiveness and identify improvement opportunities
Support ad hoc marketing projects and initiatives as required
Do you have experience in Marketing?
Bachelor’s degree in Marketing, Business, Communications, or related disciplines
Preferably with at least 1 year of relevant experience in retail marketing, trade marketing, FMCG, or an agency environment
Fresh graduates will also be considered
Strong execution capability with good attention to detail and the ability to manage multiple campaigns in parallel
Good understanding of retail operations, promotion mechanics, and customer marketing
Hands-on, proactive, and able to work under pressure in a fast-paced retail environment
Strong communication and stakeholder management skills
Good command of English and Chinese (Cantonese required; Mandarin is an advantage)