Retail Media Network Manager

Job summary

The Retail Media Network (RMN) Manager will architect and operationalize ADNOC’s national-scale Retail Media Network, integrating physical and digital media assets into a unified, monetizable platform. This role is responsible for driving revenue across in-store screens, mobile, CRM data, and offsite programmatic channels. The ideal candidate will possess deep ad tech expertise and the ability to manage complex, multi-stakeholder delivery environments.

Key responsibilities

RMN program development & launch
Launch a foundational nationwide RMN program across at least 200 sites and app properties.
Define inventory strategy, media pricing, and demand partnerships.
Integrate data, CMS, CRM, and clean-room tools.

Media monetization & campaign management
Deliver the first wave of paid campaigns with performance dashboards.
Develop and implement strategies to maximize media inventory value across digital and physical assets.
Manage relationships with advertisers and partners to optimize campaign performance.

Technology & data integration
Oversee integration of clean-room and CRM tools for advanced audience targeting.
Ensure seamless operation of DSP/SSP/ad server ecosystems.

Stakeholder management
Collaborate with internal teams (marketing, IT, product) and external partners to ensure alignment and integration of RMN initiatives.
Secure alignment with senior stakeholders and enable cross-functional collaboration.

Tools and technologies

Ad tech platforms: Google Ad Manager, DV360, Meta Ads, The Trade Desk, LiveRamp
CRM & data integration: Salesforce, Clean-room tools
Analytics & reporting: Google Analytics, Tableau, Power BI
Content management: WordPress, Sitecore, Adobe Experience Manager

Key performance indicators (KPIs)

• RMN program launch and coverage (number of sites/properties)
• Revenue generated from media inventory
• Campaign performance and attribution metrics
• Advertiser/partner satisfaction
• Audience targeting effectiveness

Minimum requirements

• Bachelor’s degree in Marketing, Business, Media, or a related discipline.
• Master’s degree or professional certification in Digital Marketing or Media is preferred.
• 8 years of experience in retail media, digital advertising, media operations, or commercial roles.
• Proven experience managing media networks, advertising platforms, and monetization initiatives.
• Experience working in cross-functional enterprise environments and managing external partners.
• Exposure to retail, energy, mobility, or consumer-facing industries is an advantage.
• Strong commercial and revenue-driven mindset.
• Solid understanding of retail media, AdTech, and programmatic advertising ecosystems.
• Strong analytical and performance management capabilities.
• Excellent stakeholder management and communication skills.
• Ability to manage multiple initiatives in a fast-paced environment.
• Strong attention to governance, compliance, and brand standards.