Retail Media & Performance Marketing Manager

Position Summary:

Reporting to the Director of Marketing Communications, the Retail Media & Performance Marketing Manager leads the strategy, execution, optimization, and performance analysis of omnichannel paid media programs that drive eCommerce growth, brand awareness, and retail demand.

This is a hands-on data-driven role responsible for planning, buying, optimizing, and measuring campaigns across retail media, paid search, social media, digital video, streaming TV (CTV), programmatic display, DSPs, and in-store retail marketing programs. The role directly manages Walmart Connect and select media platforms while partnering with our external agency to execute and optimize campaigns across additional channels.

Success in this role requires balancing strategic thinking with hands-on execution, using audience segmentation, targeting, retargeting, and prospecting strategies to reach priority consumers throughout the purchase journey. Leveraging attribution analysis and continuous testing, the Manager translates campaign performance into actionable insights that maximize media effectiveness, improve ROI, and support business growth.

Key Responsibilities:

• Develop and execute omnichannel media strategies that support eCommerce growth, brand awareness, and retail demand.
• Directly manage campaign planning, buying, optimization, and reporting for Walmart Connect and other assigned advertising platforms.
• Supervise agency partners on strategy, day-to-day activation, and accountability for all other channels.
• Develop audience strategies using segmentation, targeting, retargeting, lookalike modeling, and prospecting techniques.
• Measure campaign performance using attribution, ROAS, traffic, conversion, and ROI metrics while providing actionable reporting and recommendations to senior leadership.
• Create A/B testing initiatives across campaigns, audiences, creative, messaging, and bidding strategies to continually improve performance
• Champion a “perpetual beta” mindset to continually test, measure, learn, and improve efficiency and effectiveness for large, complex product assortment.
• Partner with the Sales Team to ensure retail media activity supports customer-specific sales initiatives and priorities, contributing to overall sales performance.
• Develop audience-friendly reporting on results and KPIs for key stakeholders, distilling large data sets and SKU/campaign complexities into consistent dashboards and performance insights.