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COLONIAL WHOLESALE DISTRIBUTING LLC

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Retail Sales Specialist - Collegiate Hospitality Segment

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Description

Territory: Orlando and surrounding areas (Central Florida)

About the Role We’re looking for a Retail Sales Specialist to support and grow our Collegiate & University (C&U) hospitality segment across a diverse and high‐energy territory. This role is ideal for someone who thrives in fast‐paced environments, loves emerging brands, and understands today’s evolving CPG landscape — especially within snacking, better‐for‐you products, and modern consumer behavior.

What You’ll Do

  • Build strong relationships with campus dining teams, operators, and retail managers
  • Execute retail resets, merchandising standards, and new product introductions across multiple universities
  • Support category growth with a focus on snacks, beverages, and emerging CPG brands
  • Analyze movement, trends, and assortment needs unique to collegiate retail
  • Serve as the on‐campus expert for product placement, brand storytelling, and consumer engagement
  • Travel across the territory to support store visits, resets, trainings, and seasonal transitions
  • Represent our company’s values through high‐touch service, operational excellence, and partnership building

Who You Are

  • Passionate about snacking, emerging brands, and the evolving CPG marketplace
  • Energized by the collegiate environment and comfortable immersing yourself in campus culture
  • A self‐starter who thrives independently and takes ownership of their territory
  • Comfortable with travel, including some overnights, to support multiple campuses
  • Organized, proactive, and able to manage a dynamic schedule across several states
  • Strong communicator with the ability to influence, educate, and build trust with campus partners

Territory Coverage: This role supports campuses in:

  • Orlando and surrounding areas

Salary: $55K plus Incentives, Specialty Spiffs

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