Retention & Engagement Lead

Role clarity (RASCI) To ensure clear ownership and effective collaboration within the central capability model, the Retention & Engagement Lead operates within the following RASCI framework: Responsible (R) Global retention, engagement and lifecycle strategy Engagement and churn‑reduction frameworks across products and markets Loyalty, value, upgrade and cross‑sell strategy definition Fan community strategy and participation models Identification of behavioural signals impacting engagement and …