Retention Manager

# Retention Manager / Senior Retention Manager – D2C (Asaya) ## Company Overview *(Company overview not specified)* ## Job Summary The Retention Manager / Senior Retention Manager will own the complete customer lifecycle journey across Shopify and all customer touchpoints. This role is crucial in developing and executing data-driven retention strategies, CRM automation, customer engagement programs, loyalty initiatives, and ensuring customer support excellence, thereby contributing significantly to the organization’s goals. ## Responsibilities - Develop and implement customer lifecycle strategies that enhance customer engagement and loyalty. - Manage CRM and marketing automation processes across various channels including WhatsApp, Email, SMS, and RCS Marketing. - Analyze data from Shopify analytics to improve marketing strategies and customer interactions. - Collaborate with cross-functional teams to enhance customer support and foster retention programs. - Conduct cohort analysis and A/B testing to evaluate the effectiveness of retention strategies. - Drive loyalty programs and ensure a high level of customer support management. ## Qualifications - **Experience Required**: 7–10 years in CRM, Retention Marketing, Customer Lifecycle Management, or Customer Engagement. - **Industry Experience**: Previous experience in a D2C/eCommerce brand is mandatory; experience in skincare, beauty, personal care, wellness, or FMCG brands is a strong advantage. - Proven track record of improving key metrics such as Repeat Purchase Rate, Customer Lifetime Value (LTV), Retention Rate, and CRM Revenue Contribution. - Key Skills: Customer Lifecycle Management, CRM Strategy & Automation, Shopify capabilities, and expertise in marketing via WhatsApp, Email, SMS, and RCS. ## Preferred Skills - Strong understanding of D2C consumer behavior. - Experience scaling retention programs and hands-on execution capabilities. - Analytical mindset with strong data analysis skills. - Exceptional stakeholder management abilities. ## Experience - A minimum of 7–10 years in relevant roles within CRM, Retention Marketing, and Customer Engagement, preferably in D2C/eCommerce environments. ## Environment *(Typical work setting and location not specified)* ## Salary *(Estimated salary range not specified)* ## Growth Opportunities *(Potential career advancement opportunities within the company not specified)* ## Benefits *(List of offered benefits not specified)*