RGM Manager

Champion RGM and be part of the RGM Centre of Excellence for the region
Drive excellence across RGM levers in areas of Pricing, Mix, Promo and Trade Terms management.
Lead and standardize market price segmentation and pack price architecture analysis
Govern zone category pricing strategies and review country pricing plans
Coordinate WTP consumer research eg Conjoint studies and drive action plans and recommendations back to the business
Diagnose market dynamics to understand how competitors are using price and pack formats to gain value then formulate implications of these on our portfolio
Define regional Category & Channel Pack Price Architecture guidelines.
Conduct analysis of pack format opportunities, identifying white space and building business cases
Drive implementation of Offline & Online promo guardrails, promo tool adoption and promo process effectively across countries
Define clear by channel by category promo strategies and objectives in collaboration with Category and Commercial teams.
Lead Country quarterly Promo Optimization plans and consolidate promo library learnings
Develop RGM playbook with frameworks, templates & best practices, and drive upskilling in countries.
Train RGM community and cross functional teams in countries to ensure strong RGM fundamentals, adoption of methodologies, processes & tools

Requirements:

10+ years working in CPG industries or strategic consulting roles
Background preferably in RGM, otherwise Commercial Finance or Commercial Operations
Proven track record of successful projects in RGM strategies/projects across Pricing and Promo optimization, Mix management and trade terms management
Advanced data analytic proficiency through Excel and preferably other BI software solutions e.g. Power BI
O+O (Offline + Online) experience will be favourable
Confidence with P&L analysis and modelling
Strong commercial acumen, able to translate complex analysis to pragmatic, actionable recommendations for the wider business
Strong communication and presentation skills to convey messages to peers as well as upper management
An analytical approach with ability to solve complex business problems through data analysis
Ability to influence senior stakeholders as well as driving strategy changes

See also