Riser - Marketing

• Support the development and execution of the monthly social media content calendar across platforms including Facebook, Instagram, TikTok, LinkedIn and other relevant channels.
• Develop social media content ideas, captions, briefs and creative concepts aligned with the brand’s tone of voice.
• Work closely with designers, content creators and agencies to deliver social media assets.
• Support social media coverage of campaigns, launches, events, partnerships and on-ground activations.
• Monitor social media trends, competitor activity and emerging content formats and recommend relevant opportunities for the brand.
• Support community management by monitoring comments, messages and customer interactions and coordinating with relevant teams when escalation is required.
• Track social media performance including reach, engagement, follower growth, video views and content performance.
• Prepare regular social media performance reports and identify learnings and recommendations.
• Support influencer and content creator activities where required.
• Ensure all published content follows brand guidelines and maintains a consistent brand image across platforms.
• Coordinate with different business and marketing teams to collect information and translate business priorities into engaging social media content.

Technical Skills

• Strong interest in social media, digital marketing, content and current online trends
• Good understanding of platforms such as Instagram, TikTok, Facebook and LinkedIn
• Strong copywriting skills
• Creative mindset with the ability to generate relevant and engaging content ideas
• Strong attention to detail and organizational skills
• Basic knowledge of social media analytics and reporting is an advantage

Soft Skills

• Strong analytical skills, problem-solving, ownership, and accountability
• High sense of ownership, eager to learn new marketing strategies and business practices in a fast-paced environment
• Effective communication and collaboration abilities within a cross-functional team structure

Education

• Graduate with a Bachelor’s degree in Business Administration, Marketing, Management, Economics, or a related business discipline

Language Skills

• English: Proficient
• Arabic: Proficient