RTM Business Analyst
Summary
Thoucentric is hiring an RTM Business Analyst to implement and support Route-to-Market (DMS/SFA) systems for FMCG distribution clients — leading end-to-end rollouts, analyzing primary and secondary sales data, building dashboards/KPIs, and troubleshooting application issues. Core stack includes DMS/SFA platforms, HHT/retailer apps, and SAP.
Role Overview
We are looking for an experienced RTM Business Analyst with strong expertise in distributor operations, primary & secondary sales
processes, and Route-to-Market systems. The ideal candidate should have
hands-on experience in DMS/SFA implementations, distributor operations, and
driving insights through sales data.
Roles & Responsibilities
RTM Domain Expertise
- Deep understanding of
Route-to-Market processes across Primary & Secondary Sales.
- Strong knowledge of
distributor operations, including:
- Distributor Management
Systems (DMS)
- Field Force Automation
/ Sales Force Automation (SFA)
- Beat management, order
capturing via HHT
- Experience working with
FMCG/Consumer Goods distribution ecosystems.
Implementation & Project Delivery
- Lead and support
implementation of DMS/SFA systems, including hierarchy setup,
configuration, and rollout.
- Manage end‑to‑end
project lifecycle: requirement gathering → design → testing → deployment →
hypercare.
- Work with
cross-functional teams, vendors, and distributor partners for successful
implementation.
Analytics & Dashboarding
- Analyze primary &
secondary sales data across platforms to derive actionable insights.
- Identify trends,
patterns, and performance issues in distributor operations.
- Support creation of
dashboards, KPIs, and performance tracking mechanisms.
Issue Resolution & Continuous Improvement
- Identify repeated trends
in support tickets and define proactive action plans.
- Evaluate data flow and
interface architecture for enhancements and optimal design.
- Work closely with
business and tech teams to troubleshoot application/performance issues.
Additional Responsibilities
- Ability to think
independently and drive initiatives across multi-functional teams.
- Exposure to systems such
as Retailer Apps, HHT, DMS, SAP, and online sales channels (advantage).
- Contribute to RTM
analytics and support digital transformation in sales & distribution.
Requirements
Required Qualifications
- Minimum 3 years of
experience in Sales & Distribution / RTM domain.
- Strong functional
expertise in Primary & Secondary Sales processes.
- Hands-on exposure to DMS
platforms (e.g., Botree, Newspage, etc.).
- Experience with
SFA/Field Force systems and distributor operations.
- Strong analytical skills
and ability to interpret data meaningfully.
- Excellent communication
and stakeholder management skills.
- Ability to work on
complex functional and technical problem solving.
Educational Background
- Strong academic record
from reputed engineering or management institutions.
Preferred Skills
- Experience working in
FMCG/CPG domain.
- Exposure to SAP sales
& distribution modules.
- Knowledge of RTM
analytics and digital channels.
- Experience coordinating
with vendors and multi-stakeholder teams.