Rural Associate
Summary
Field-based role recruiting, training, and managing rural insurance agents to sell general insurance products and meet GWP targets in assigned territories.
Key Responsibilities
· Recruit, onboard, and activate POSPs in assigned
rural territories.
· Train, guide, and monitor POSPs to improve
productivity and business quality.
· Achieve monthly & annual GWP targets through the POSP network.
· Promote all General Insurance products (Motor, Health, Fire, PA, Crop, Liability, etc.).
· Conduct daily interactions, joint field visits,
and performance reviews with POSPs.
· Execute customer engagement activities: field
campaigns, canopy programs, micro‑events, village‑level drives.
· Provide basic customer support including
documentation guidance and claim intimation support.
· Maintain strong understanding of local
geography, customer segments, and rural market opportunities.
· Coordinate with internal teams using
Hindi/English; engage customers/POSPs using local language.
Requirements
Skills &
Competencies
· Strong recruitment & networking ability
· Self‑motivated and target‑driven
· Good convincing, communication, and monitoring
skills
· Ability to work independently in field
environments
· Relationship‑building and negotiation capability
· Familiarity with rural markets & geography
Qualification & Experience
- Minimum: Graduate preferred
- 0–1 years of experience in Rural Sales,
Microfinance, Agri‑inputs, FMCG, or BFSI
- Experience in POSP/agency‑based insurance model is
an added advantage
Location
Rural/Block/Tehsil‑level
field role (extensive travel required)