Sales Account Manager

The Sales Account Manager is responsible for driving hotel revenue through the development, management and growth of key accounts across the luxury, corporate, diplomatic/embassy and leisure segments. The role will build strong relationships with existing and prospective clients, identify new business opportunities, achieve assigned revenue targets and position the hotel as a preferred luxury hospitality partner.

Key Responsibilities

  • Develop and manage a portfolio of key accounts across luxury, corporate, diplomatic/embassy, UN, government and leisure segments, with a focus on revenue growth, retention and long-term partnerships.
  • Identify and actively pursue new business opportunities through prospecting, networking, client visits, referrals, industry events, sales calls and targeted business development activities.
  • Develop and execute account plans and sales activities to achieve and exceed monthly, quarterly and annual revenue targets.
  • Build strong relationships with key decision-makers, procurement teams, travel managers, diplomatic missions, luxury travel advisors, tour operators, DMCs and corporate clients.
  • Conduct regular sales calls, client meetings, property visits, presentations and site inspections to promote the hotel's rooms, dining, meetings, spa and other revenue-generating facilities.
  • Develop and maintain strong relationships within the embassy and diplomatic community, understanding their specific requirements, protocols, procurement processes and preferred accommodation arrangements.
  • Develop the hotel's luxury leisure business through relationships with travel agencies, tour operators, DMCs, luxury travel advisors and other relevant partners.
  • Negotiate corporate agreements, preferred rates, contracts, proposals and tenders in line with the hotel's commercial strategy, rate structure and revenue objectives.
  • Monitor market trends, competitor activity, account production and business opportunities, providing relevant market intelligence to the Director of Sales & Marketing.
  • Work closely with Revenue Management, Reservations, Front Office, F&B, Events and other departments to ensure client requirements are understood and exceptional guest experiences are delivered.
  • Maintain accurate and up-to-date account information, sales activities, opportunities, contracts and client contacts in the hotel's CRM/Opera system.
  • Follow up on leads, proposals and tentative bookings to maximise conversion and revenue opportunities.
  • Represent the hotel at sales missions, trade shows, networking events, diplomatic and corporate functions, workshops and other relevant industry events.
  • Conduct regular competitor analysis and identify opportunities to increase the hotel's market share and strengthen its positioning within the luxury market.
  • Prepare accurate weekly and monthly sales reports, account production reports, forecasts and business development updates.
  • Promote cross-selling and upselling opportunities across rooms, F&B, spa, meetings, events and other hotel offerings.
  • Ensure all sales activities are conducted in accordance with hotel policies, brand standards, approved commercial strategies and applicable compliance requirements.
  • Bachelor's Degree or Diploma in Hospitality Management, Sales & Marketing, Business Administration or a related field.
  • Minimum 3–5 years' experience in hotel sales, preferably within a 4/5-star or luxury hotel environment.
  • Proven experience managing and growing corporate accounts and achieving sales targets.
  • Demonstrated experience in luxury hospitality sales is essential.
  • Experience managing embassies, diplomatic missions, UN agencies or government accounts will be a strong advantage.
  • Experience in luxury leisure sales, including travel agencies, tour operators, DMCs, luxury travel advisors and/or international leisure markets.
  • Proven track record in account management, business development, negotiations and revenue generation.
  • Experience with corporate contracts, RFPs, tenders and annual rate negotiations is an advantage.
  • Proficiency in Opera and/or CRM systems and strong MS Office skills, particularly Excel and PowerPoint.
  • Excellent written and verbal communication skills with strong negotiation and presentation abilities.
  • Luxury sales and relationship management
  • Corporate and key account management
  • Diplomatic/embassy relationship management
  • Leisure and travel trade sales
  • Business development and prospecting
  • Negotiation and commercial acumen
  • Revenue and target driven
  • Networking and stakeholder management
  • Market intelligence

See also

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