Sales Activation Associate, GA, On-Premise

CHEERS! Founded in 1981, Deutsch Family Wine and Spirits markets quality wines produced by prestigious families from major wine regions of the world. With our headquarters in Stamford, CT, DFWS is the 4th largest wine company with one of the fastest growing spirits portfolios. With our family values and unique culture, DFWS was recognized as one of the Top Workplaces in the U.S. from 2022-2026.

Deutsch Family Wine & Spirits is seeking a Sales Activation Associate (SAA). In this role you will ensure our products are selling through to the consumer through elite-level activation in trade. This role is based in Atlanta. The primary responsibilities of this position are:

Responsibilities:

• Build Strong Relationships: Build and maintain strong, long-term relationships with customers by actively listening and responding to their needs. Skilled at capturing attention, building rapport and fostering brand loyalty.
• Foster Loyalty: Conduct tastings and product demonstrations at customer locations to drive product awareness and engagement.
• Relationship Builder: Skilled at capturing attention, building rapport and fostering brand loyalty
• Support Marketing Programs: Identify and pursue new business opportunities to expand account base and increase product distribution.
• Enhance Market Presence: Build visibility and trial to boost brand affinity and sales in the market
• Drive Success: Deliver excellence in the activation and execution of brand standards in the on-premise channels, to drive rate-of-sale on our brands in all assigned accounts
• Results-Oriented: Proactive ambassador who owns the activation, execution and achievement of all market goals
• Market Savvy: Knowledgeable about market trends and competitive activities