Sales and Business Development Associate
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Description
Summary:
The Sales and BD Associate plays a pivotal role in driving revenue growth and expanding market presence, with a focused emphasis on the technology sector. This position is responsible for end-to-end sales execution, from identifying high-potential prospects to closing deals and fostering long-term client relationships. By leveraging market insights and strategic outreach, the associate contributes directly to achieving organisational sales targets and advancing the organisation’s footprint in emerging technology and AI-driven solutions.
Responsibilities:
- Conduct in-depth market research to identify new clients, emerging trends, and opportunities within the technology and AI integration space
- Build and manage a robust pipeline of qualified leads across the product portfolio
- Execute outbound outreach via calls, emails, LinkedIn, and other channels to engage prospects and initiate conversations
- Develop and deliver persuasive sales presentations, proposals, and pitches tailored to client needs
- Lead the full sales cycle, including lead qualification, negotiation, and deal closure
- Collaborate with marketing, product, and internal teams to align go-to-market strategies and enhance offering relevance
- Maintain accurate records in the CRM system, track pipeline progress, and provide regular performance reports
- Cultivate long-term client relationships to support retention, renewals, and upsell opportunities
- Represent the organisation at industry events, networking forums, and client meetings to generate leads and strengthen brand visibility