Sales and Education Freelance Manager

We’re looking for a dynamic, results-driven Sales and Education Freelance Manager to support our field sales and education strategy across the U.S. market, with a focus on Ulta and Sephora. This hybrid role blends leadership, strategy, and in-field execution—ideal for a high-performing field leader with experience managing a freelance team.

You’ll oversee the performance of ~160 retail locations across the U.S. while supporting 30+ freelancers in uncovered metro markets with the potential growth of managing full-time employees. This is a hands-on leadership role for someone passionate about mentorship, retail relationships, and driving excellence in-store. Travel up to 70% of the time is expected, including overnights and weekends.

Position Overview:

The purpose of the Sales and Education Freelance Manager is to manage and deliver strong sales results while managing a freelance team across the U.S. Candidate must reside in Central/South Atlantic metro area within 30 minutes from closest airport.

Territory Leadership & Field Execution:

• Partner closely with the National Director to drive sales, education, and brand initiatives across the U.S.
• Partner with National Director to develop & implement B&M sales strategy to achieve annual metrics.
• Partner with National Director on any administrative projects as the need arises.
• Recruit, onboard, and manage and coach 30+ freelancers, fostering growth and accountability.
• Conduct regular store visits independently and with freelancers to support field execution, visual merchandising, and retail relationships.
• Contribute to strategic planning and lead in-market execution for store events, market weeks, and new door openings.
• Actively connect with district and regional management teams for key retailers to ensure Living Proof is maximizing all market-level opportunities.
• Oversee the travel and operational budgets for territory. Forecast and manage spending in alignment with the budget.
• Directly manage and support approx. 160 Ulta and Sephora locations with regularly scheduled visits.
• Execute a monthly event strategy including corporate and store generated activations.

Sales, Education & Brand Alignment

• Analyze sales and productivity data to identify trends and opportunities; collaborate with freelance and ND to activate growth-driving strategies.
• Conduct monthly performance check-ins, providing coaching and strategic insights to optimize performance.
• Deliver advanced training in-store or via cluster events to ensure brand consistency and elevate cast expertise and selling skills.
• Must have strong relationships with each call door store manager, Sales & Events manager and District Manager. Exposure to Regional Manager when applicable.
• Serve as a brand ambassador in-store, modeling best-in-class service, client engagement, and team support.

Freelance Talent Management

• Recruit, onboard, and manage freelance team members to ensure optimal coverage and ROI.
• Monthly individual/group check-ins to develop and coach freelance team.
• Schedule bookings in All Work and provide consistent feedback and coaching to elevate performance.
• Create call cycles to support sales objectives and approve time sheets.

Remote Door Support

• Provide email and virtual support to out-of-scope stores within your region.
• Build and maintain digital relationships with remote store teams and leadership to ensure visibility and engagement.
• Plan quarterly in-person visits to remote doors (with manager approval) to support stores, recruit freelance, and coach/train freelance team.
• Track and report performance, KPIs, and recommend support strategies for remote locations.

Cross-Functional & Strategic Support

• Act as a liaison between the National Director and freelance, communicating priorities, reporting feedback, and ensuring alignment on brand goals.
• Partner with HQ teams (Sales, Education, Visual Merchandising, etc.) on activations, training content feedback, and door-specific support.
• Partner with Education and Visual Merchandising teams to pack and ship collateral/event materials to entire sales field organization on a monthly basis.
• Support recruitment and onboarding of freelancers and Beauty Advisors, as needed.
• Represent the brand in national trainings, events, or field calls as designated.

Leadership Development

• Mentor/coach direct reports with an emphasis on sales performance (SPH), store feedback, and operational excellence.
• Demonstrate situational leadership and contribute to a culture of empowerment and collaboration.