Sales and Marketing Executive / HORECA Frozen Foods
About the role
Drive sales growth in the Foodservice segment by promoting frozen processed foods and seasonings to end users and distributors. This role requires a strong hunter mindset, active market penetration, and the ability to leverage existing industry networks.
Key responsibilities
Develop, manage, and grow sales in the FS (HORECA) channel, focusing primarily on frozen processed foods and seasonings
Identify and acquire new customers (hotels, restaurants, catering companies, cafés, institutional kitchens)
Utilize existing FS networks to accelerate customer acquisition
Conduct regular sales visits to end users and distributors to drive product adoption and volume growth
Execute effective product presentations, sampling, menu applications, and demonstrations
Manage assigned distributors to ensure strong market coverage and product availability
Monitor distributor performance: sales volume, stock levels, pricing, and promotional execution
Build and maintain strong relationships with key customers and stakeholders
Track competitor activities, market trends, and customer needs
Provide timely and accurate sales reports, forecasts, and market feedback to the Assistant Manager
About you
Minimum Diploma or bachelor's degree in business management or a related discipline preferred
Minimum 3 years of sales experience in Foodservice segment
Strong network with end-users and distributors in FS/HORECA
Proven track record as a hunter in acquiring new customers
Experience selling frozen processed foods or related foodservice products
Good communication, negotiation, and relationship-building skills
Other information
Base salary between 4,500 - $5,500 with Meal allowance, Car allowance, Mobile phone allowance
Variable bonus
Benefits include group insurance, dental, and outpatient medical reimbursement.
If you possess relevant experience, interested applicant kindly send in your resume. We regret only shortlisted candidates will be notified.
EA License No. 14C7092
EA Registration No: R1110882
EA Personnel: Lee Ming Er