sales and marketing

Core Responsibilities

• Strategy Development: Create long-term and short-term sales and marketing plans that align with corporate goals.
• Team Leadership: Recruit, train, coach, and supervise sales representatives and marketing specialists.
• Campaign & Lead Management: Oversee multi-channel promotional campaigns (digital, social media, print) and convert generated leads into actual sales.
• Market Research: Analyze consumer behavior, track industry trends, and monitor competitor activities to spot new opportunities.
• Budget & Forecasting: Draft departmental budgets, manage marketing spend for a high return on investment (ROI), and forecast sales quotas. [
• Performance Analysis: Track key performance indicators (KPIs) using CRM software (such as Salesforce or HubSpot) and present progress reports to executive leadership.