Sales and Referral Network Manager

ABOUT FIRST CRYPTO EXCHANGE LLC
First Crypto Exchange LLC (FCE) is a digital asset trading platform that enables individuals and institutions to buy, sell, and manage cryptocurrencies securely and efficiently. FCE operates under a VARA license in Dubai, UAE.
FCE is committed to building a trusted, well-governed exchange, combining robust market infrastructure with strong financial controls, regulatory compliance, and operational transparency.
As the business scales, FCE is expanding its sales activities and referral network, with a strong focus on measurable results, structured processes, and sustainable business growth.

JOB OVERVIEW
We are looking for a Sales & Referral Network Manager to oversee sales performance, establish structured processes for tracking commercial results, and improve the effectiveness of the sales team and referral network.
The key objective of this role is to ensure transparent monitoring of sales team performance, referral activity, client acquisition, and transaction volumes, enabling management to make informed, data-driven decisions about team effectiveness and business growth.
You will be responsible for developing performance tracking systems, monitoring KPIs, evaluating the effectiveness of sales representatives and referral partners, identifying performance gaps, and ensuring accountability across the sales team and referral network.
You will also have the opportunity to establish and implement a CRM system and build structured sales reporting processes from the ground up.
The ideal candidate has proven experience in cryptocurrency, digital assets, fintech, payments, or financial services, with a strong background in sales management, performance monitoring, KPI development, and process optimization.

KEY RESPONSIBILITIES
Sales Team Performance Management: Monitor the activities and results of sales team members, track individual contributions, and ensure performance is measured against established targets and KPIs.
Referral and Partner Network Tracking: Track referral sources, referred clients, and the business results generated by each partner or acquisition channel.
Sales and Transaction Tracking: Monitor client acquisition, referral volumes, completed transactions, transaction volumes, and other relevant commercial indicators.
KPI Monitoring and Reporting: Track individual and team performance against agreed targets, identify underperformance, and prepare regular reports on results and progress.
Performance Analysis: Analyze sales data to identify trends, performance gaps, inactive channels, and opportunities to improve commercial results.
Management Reporting: Prepare structured weekly and monthly reports covering sales performance, referral activity, client acquisition, transaction volumes, KPI achievement, and partner effectiveness.
Performance Accountability: Maintain transparent records of individual contributions and results, providing management with reliable data to support decisions regarding performance improvement, continued cooperation, or termination of employment or business relationships.
KPI Framework Development: Develop, implement, and maintain KPI frameworks and performance evaluation criteria for sales team members.
Sales Process Optimization: Review and optimize sales workflows, reporting procedures, and performance tracking systems to improve productivity and accountability.
CRM Implementation: Evaluate, select, and implement a suitable CRM system to centralize client records, sales activities, referral attribution, and performance tracking.
Process Standardization: Establish clear procedures for sales reporting, referral tracking, and performance monitoring, ensuring consistency and data accuracy across the team.
Cross-Functional Collaboration: Work closely with Sales, Business Development, Client Management, Finance, and other relevant teams to verify reported results, resolve discrepancies, and maintain consistent performance data.

QUALIFICATIONS & SKILLS
4+ years of relevant professional experience in Sales, Business Development, Sales Management, or a similar commercial management role.
Mandatory industry experience in cryptocurrency, digital assets, fintech, payments, or financial services.
Experience managing referral programs, affiliate networks, or partner-driven client acquisition channels would be a strong plus.
Demonstrated experience monitoring sales teams, business development representatives, or commercial networks against defined performance targets.
Strong experience in KPI tracking, performance reporting, sales analytics, and commercial data management.
Proven ability to develop and implement KPI frameworks, performance evaluation criteria, and structured reporting processes.
Experience optimizing sales processes, improving operational efficiency, and establishing clear performance accountability.
Strong understanding of client acquisition, referral attribution, transaction activity, and commercial performance metrics.
Advanced Excel or Google Sheets skills, including formulas, pivot tables, and structured reporting.
Experience implementing or improving CRM systems, including the ability to establish a structured CRM process from scratch, would be a plus.
Strong analytical and organizational skills, with the ability to turn performance data into actionable recommendations.
Excellent attention to detail and a systematic approach to process management.
Strong communication skills and the ability to follow up with team members, identify inconsistencies, and escalate performance issues when necessary.
A high level of accountability, initiative, and independence, with a strong focus on measurable business results.
English: B2–C1 proficiency.
Russian: Professional fluency, as Russian is the primary working language of the team.

WORKING CONDITIONS & BENEFITS
Compensation: Competitive compensation based on experience.
Vacation: 20 working days per year.
Sick Leave: 10 days per year.
Days Off: 5 days per year.
Public Holidays: 8–10 days per year, depending on the holiday calendar of different countries.