Sales Applications Product Manager

Sales Applications Product Manager
(Reports to Director of Customer Experience)

Role Purpose

The Business Application & Process Product Manager is responsible for operationalizing how we sell and serve customers through systems, workflows, and data. This role translates sales processes, customer experience requirements, and business priorities into scalable applications and integrated workflows that drive productivity and measurable business outcomes. It serves as the primary bridge between business stakeholders and IT, with accountability for product direction, delivery, and adoption. Areas of responsibilities include Business Application Ownership, Process Translation & Workflow Design, Stakeholder Engagement & Requirements, Delivery & Technical Collaboration, and Adoption & Value Realization. This role does not define sales strategy, sales processes, or customer experience, but partners closely with those who do to ensure effective execution through tools and systems.

KEY RESPONSIBILITIES

• Own and continuously improve core sales and customer systems (e.g., CRM, e-commerce) and the associated workflows that support how the business sells and serves customers

• Define and manage the application vision, roadmap, and priorities, including maintaining a clear and prioritized backlog of work

• Translate sales processes, customer experience requirements, and business needs into scalable system workflows and integrated solutions

• Identify gaps, inefficiencies, and friction across systems, workflows, and user experience, and lead improvements to drive consistency and scalability

• Partner cross-functionally (Sales, Enablement, Customer Experience, Marketing, Operations, Finance, IT) to gather requirements, align priorities, and ensure solutions meet business needs

• Serve as the primary business interface for application initiatives, translating requirements into clear specifications and guiding decision-making that includes user feedback

• Collaborate with IT and other partners to deliver solutions, coordinate cross-functional execution, and ensure alignment from design through implementation

• Drive adoption of systems and workflows in partnership with Sales Enablement and business leaders, ensuring usability and minimizing user friction

• Monitor adoption, performance, and business impact, and continuously refine systems, workflows, and priorities based on insights and feedback

Key Interfaces

• Sales Enablement Manager – defines process; this role operationalizes it

• Customer Experience Director – defines experience; this role enables it

• IT / Product Owner (IT) – builds systems; this role defines requirements and priorities

• Sales Leaders and Sellers – primary users and feedback source