Sales Associate - B2B

We are looking for B2B tele-calling agents to support our US-focused B2B sales operations. This role involves outbound and inbound calling to business customers, lead qualification, order conversion, follow-ups, and coordination with internal sales and operations teams. The role is target-driven and process-orientated, requiring strong communication skills, persistence, and the ability to understand customer requirements and convert opportunities into confirmed orders. You will work closely with the team lead, B2B sales and operations - and be a key contributor to revenue growth.

The core responsibilities for the job include the following:

Sales and Customer Engagement:

• Make outbound calls to B2B prospects and existing customers in the US market.
• Handle inbound B2B enquiries and convert leads into sales-qualified opportunities.
• Understand customer requirements related to bulk purchases, pricing, delivery timelines, and product specifications.
• Present product offerings clearly and confidently to business customers.
• Close sales or hand over qualified leads to senior team members as defined by process.

Lead Management and Follow-ups:

• Maintain a healthy follow-up cadence to ensure no lead leakage.
• Update all call outcomes, follow-ups, and deal status accurately in CRM/tools.
• Track assigned leads through the entire sales cycle until closure or drop-off.
• Re-engage dormant or cold leads as per campaign strategy.

Coordination and Process Adherence:

• Coordinate with internal teams (sales executives, operations, and vendor management) to ensure smooth order confirmation.
• Share customer inputs related to delivery constraints, urgency, or special handling requirements.
• Follow defined scripts, call flows, and compliance standards for US B2B calling.

Performance and Quality:

• Achieve daily and weekly targets related to the following: call volumes, lead qualification, and conversions / revenue contribution.
• Participate in call reviews, training sessions, and performance coaching.
• Continuously improve pitch quality, objection handling, and closing effectiveness.

Requirements:

• Bachelor's degree in any discipline (business/commerce preferred).
• 3 - 4 years of experience in B2B telecalling or outbound sales for US clients.
• Experience in e-commerce, retail, furniture, logistics, or consumer goods is a strong advantage.
• Familiarity with CRM systems and basic Excel/Google Sheets.
• Comfortable working during US business hours.

Desired Candidate Profile:

• Clear, confident, and professional English communication (neutral or international accent preferred).
• Sales-orientated mindset with resilience and persistence.
• Strong listening skills and ability to understand business customer needs.
• Process-driven, disciplined, and detail-orientated.
• Comfortable working with targets, call metrics, and performance dashboards.
• Team player with openness to feedback and coaching.