Sales & Business Development Manager (Education & Training)

Company Overview

We are a growing Commercial School and Private Education Institution (PEI) committed to delivering quality education and professional training programmes. We focus on expanding local and international student enrolment through innovative recruitment and business development.

Job Summary

The Sales & Business Development Manager will generate qualified leads, convert prospects into enrolled students, develop strategic recruitment partnerships, and achieve revenue growth targets. This role demands proven skills in sales generation, relationship building, negotiation, and closing deals.

Responsibilities

Sales & Student Recruitment

• Develop and implement sales strategies to meet student enrolment and revenue goals.
• Generate, qualify, and convert leads into enrolled students for academic and professional programmes.
• Conduct course consultations to advise prospective students on suitable study pathways.
• Follow up on enquiries via phone, email, social media, online platforms, and in-person consultations.
• Manage the full sales cycle from lead generation through enrolment and payment collection.
• Build and maintain a robust pipeline of prospective students and referral partners.
• Prepare sales forecasts and performance reports for management review.

Business Development

• Establish and nurture relationships with education agents, recruitment partners, corporations, and community organisations.
• Identify and develop new recruitment channels and market opportunities locally and internationally.
• Represent the school at education fairs, exhibitions, networking events, and promotional activities.
• Develop strategic partnerships to increase enrolment and enhance brand visibility.
• Collaborate with management to formulate growth strategies and market expansion plans.

Mainland China Market Development

• Develop and manage student recruitment channels focused on Mainland China markets.
• Build relationships with education consultants, agencies, schools, and referral networks in Mainland China.
• Deliver recruitment presentations and consultations in Mandarin and English.
• Understand the educational needs and expectations of Mainland Chinese students and parents.
• Assist in creating marketing campaigns and promotional materials tailored to the Mainland China market.

Marketing Support

• Collaborate with the marketing team to design campaigns that generate enquiries and enrolments.
• Provide market intelligence and customer insights to improve recruitment effectiveness.
• Monitor competitor activities and market trends within the education sector.

Required Competencies & Certifications

• Diploma or Degree in Business, Marketing, Education, Communications, or related field.
• Minimum 5 years of proven sales and business development experience.
• Demonstrated track record of meeting or exceeding sales targets.
• Proven ability to generate leads independently and close sales successfully.
• Excellent negotiation, presentation, and relationship management skills.
• Strong commercial awareness and results-oriented mindset.
• Ability to work independently with minimal supervision.

Preferred Competencies & Qualifications

• Experience in Private Education Institutions, commercial schools, training providers, higher education institutions, or student recruitment agencies.
• Experience recruiting local and international students.
• Established network within the education sector and student recruitment ecosystem.
• Proven experience in Mainland China student recruitment, client acquisition, or business development.
• Familiarity with student visa processes and international student recruitment practices.
• Experience managing education agents and overseas recruitment partners.
• Knowledge of Singapore’s private education sector and regulatory environment.

Other Information

Location High Street Centre, Singapore

Working Hours

• Monday to Friday: 10:00 AM – 7:00 PM

Salary SGD 4,500 – SGD 6,000 per month (commensurate with qualifications, experience, and sales track record)

Additional Performance Incentives

• Attractive sales commissions and performance bonuses based on enrolment targets and revenue generated.
• Annual performance bonus for exceptional performers.

Benefits

• Competitive salary package with high earning potential through commissions.
• Performance bonuses and career advancement opportunities.
• Opportunity to contribute directly to the growth of a developing education organisation.
• Supportive management team and entrepreneurial work environment.
• Exposure to local and international education markets.

Application Interested applicants should submit a detailed resume highlighting sales achievements, recruitment experience, and business development track record. Priority consideration will be given to candidates with demonstrated success in student enrolment and Mainland China recruitment channels. Only shortlisted candidates will be contacted.