Sales Consultant: New Business

About Reflex

Established in 2000 in South Africa, Reflex has evolved from modest origins to become a distinguished provider of Information and Communication Technology (ICT) solutions. We specialise in delivering innovative ICT solutions across various industries, earning a sterling reputation for our excellence in the retail sector and beyond. With a robust network of partnerships, we pride ourselves on our ability to swiftly address the technological needs of our clients.

Our portfolio of ICT solutions spans various industries. Reflex Carrier understands what is needed to build, manage, and operate complex backbone networks simply. Our solutions are tailored for Fibre Network Operators (FNO), Internet Service Providers (ISPs), and those looking for comprehensive Managed Connectivity solutions.

On the other hand, our Enterprise Solutions take the complexity out of technology, allowing you to focus on what you do best. We provide seamless, high-performance solutions for connectivity, communications, workplace management, cloud, and cybersecurity services.

Together, both divisions reflect our core values of expertise, clarity, and client-centricity. We take pride in being large enough to offer extensive support while remaining small enough to provide personalised service. At Reflex, our clients are at the centre of everything we do, and we’re committed to delivering reliable, jargon-free solutions that drive your success.

About the role

The Sales Consultant is responsible for driving profitable new business acquisition and revenue growth for ReflexGO by identifying, qualifying, and securing new business opportunities through relationship-led sales strategies. This role owns the full sales cycle, from lead qualification and solution design of designated ReflexGO products through to signed order and a seamless commercial handover into delivery and support.

The primary target market comprises growing South African businesses, with a particular focus on owner-managed businesses, professional services firms, retail and hospitality organisations, and multi-site businesses seeking simple, scalable, and fully supported technology solutions.

The role is responsible for selling the approved Reflex GO portfolio, including GO Fibre, GO WiFi, GO Voice, GO Office, GO Support, approved hardware and retail solutions, as well as relevant product bundles, add-ons, and related services. The Sales Consultant must understand the value proposition of each offering and position appropriate solutions to meet client requirements.

The role requires a proactive, people-oriented professional who can cultivate meaningful connections with prospective clients, understand their business needs, and position tailored solutions that deliver long-term value. Success in this role hinges on trust-building, networking, commercial acumen, effective solution positioning, and a strong understanding of the market landscape. The Sales Consultant is accountable for achieving revenue and profitability targets while ensuring a high-quality client experience throughout the sales journey.

Key duties and responsibilities:

• Own net new client acquisition across inbound leads, outbound prospecting, activations, partnerships and website leads.
• Qualify client requirements and recommend appropriate ReflexGO solutions and bundles.
• Prepare accurate quotes using approved pricing, margin and product rules.
• Manage the full sales cycle from first engagement to signed order.
• Maintain an accurate sales pipeline and forecast
• Ensure all required commercial and compliance documentation is complete before handover with clear scope, pricing, responsibilities and client expectations.
• Build landlord and referral relationships that create repeatable lead flow.

Key Performance Measures

• New Monthly Recurring Revenue (MRR) generated.
• New client acquisition against target.
• Gross profit / margin achieved.
• Sales pipeline value and coverage.
• Forecast accuracy.
• CRM data quality and compliance.
• Handover quality and implementation success rate.
• Client retention during onboarding period.

Education, Experience and Skills:

• Matric is essential. A relevant sales, business or marketing qualification is advantageous rather than making a bachelor’s degree compulsory.
• A minimum of three years’ B2B sales experience in ICT services covering; connectivity, voice, Microsoft, managed services or related technology solutions.
• Experience selling to growing South African businesses and managing the full sales cycle.
• Strong solution-based selling, discovery, objection handling, negotiation and closing ability.
• Working knowledge of Zoho and Microsoft productivity suite
• Strong attention to detail, commercial judgement, accountability and client communication.