Sales Consultant

Job Purpose:

Provide exceptional customer service while assisting customers throughout the vehicle purchasing process. The Sales Consultant is responsible for building customer relationships, demonstrating vehicle features, supporting dealership sales objectives, and delivering a professional and positive dealership experience.

---

Key Responsibilities:

Customer Service & Sales Support

• Greet customers in a professional, friendly, and timely manner
• Assist customers throughout the vehicle purchasing process from initial contact through vehicle delivery
• Build and maintain positive customer relationships to support customer satisfaction and retention
• Demonstrate vehicle features, technology, and benefits to customers
• Conduct vehicle walkarounds, test drives, and product presentations
• Answer customer questions regarding vehicle pricing, features, financing options, and dealership services
• Deliver exceptional customer service during all customer interactions
• Maintain professionalism and composure while assisting customers in a fast-paced sales environment

Sales Performance & Lead Management

• Work toward individual and team sales goals and performance objectives
• Utilize dealership CRM systems and sales tools to manage customer follow-up and communication
• Follow up with customers regarding inquiries, appointments, unsold opportunities, and post-sale satisfaction
• Maintain accurate customer records and sales documentation
• Prospect for new customers through phone calls, referrals, online inquiries, and other lead sources
• Stay knowledgeable regarding current vehicle inventory, manufacturer incentives, financing programs, and dealership promotions
• Support dealership sales events, promotions, and marketing initiatives
• Collaborate with Sales Managers, Finance Department, and other dealership personnel to support sales operations and customer satisfaction

Administrative & Operational Responsibilities

• Complete required sales documentation accurately and timely
• Follow dealership sales processes, policies, and operational standards
• Maintain organization and cleanliness of showroom, workstations, and vehicle display areas
• Uphold confidentiality regarding customer and dealership information
• Attend sales meetings, training sessions, and manufacturer training as required
• Perform additional duties and responsibilities as assigned by management

---