Sales Consultant

SUMMARY
The primary purpose of the Sales Consultant is to sell, merchandise, and service accounts in the assigned route, while maintaining the quality of our products and strong customer relations. The Sales Consultant elevates the size and value of the company portfolio in assigned on-premise and off-premise accounts by executing monthly business objectives, building key relationships, and driving distribution, features, and overall volume.
ESSENTIAL DUTIES AND RESPONSIBILITIES:
• Formulate a plan to achieve distribution of all targeted brands. Maintain 100% distribution of all Plan-O-Gram items.
• Responsible for executing the monthly business objectives in all assigned accounts.
• Build, maintain, and grow relationships with key on-premise and off-premise decision-makers in order to secure distribution, features, and overall volume.
• Responsible for all selling and merchandising activities in assigned accounts, including select off-premise accounts where geographically feasible.
• Maintain inventory levels, proper ordering, and shelf space to eliminate out-of-stocks.
• Organize and set accounts with proper SKU management.
• When required, merchandise deliveries and use on-hand inventory to refill displays and shelves in accounts where applicable.
• Transmit customer orders and instructions utilizing the order system accurately and within daily time requirements.
• Maintain competitive cooler space, tap space, and menu space equal to or above market share. Strive to have 1st position in the cooler door.
• Display and maintain current POS equal to or greater than competitive POS. Construct and maintain eye-catching, well-merchandised displays and POS placements in each account.
• Communicate with retailer management to sell in potential display locations, new tap placements, and features.
• Achieve 100% execution on features and monthly display programs where applicable.
• Execute chain programming for each retailer.
• Ensure prices are accurately reflected at store level. Shelf tags, banners, and statics are present and correct for each product on the shelf, including promotional pricing.
• Plan for effective buy-ins and upcoming promotions.
• Responsible for adhering to Out of Date Beer Policy by keeping product properly rotated and maintaining accurate inventory levels.
• Ensure route book in iPad remains updated with current products and current account base.
• Maintain a working relationship with the Manager of each account. Effectively communicate new innovations, market trends, price promotions, monthly programs, and opportunities.
• Submit display execution through appropriate tracking system.
• Maintain a safe driving record and comply with company driving policy.
• Adhere to safety standards, policies, dress code, and grooming standards.
• Ability if needed, to deliver Hot-Shots to accounts.
• Attend all scheduled meetings and company functions as required.
• Comply with all applicable federal, state, and local laws and regulations.
• Perform other duties as assigned.