Sales Coordinator

Job Summary: Responsible for leading the sales department, and meeting and exceeding planned revenue objectives for occupancy and average daily rate (ADR) and RevPAR. Manage all areas of sales according to company and brand standards to achieve a professional rapport within the local business community. The Director of Sales is a “hands-on” manager, actively involved on a daily basis in securing, qualifying, and following up on leads to secure specific business. The Director of Sales should spend most of his/her time selling the “product” – the hotel.

Responsibilities:

Profit Management:

· Meet and exceed budgeted RevPAR for the hotel.

· Prepare and follow-through the sales action plan.

· Prepare departmental budget that correctly reflects the hotel’s business plan.

· Direct selling activities to maximize revenues.

· Know the hotel’s demand segments, sources of business, and balance market segments according to supply and demand.

· Know the principal competition for each market segment and take advantage of the hotel’s strengths against each competitor.

· Accurately forecast occupancy changes based on changing market conditions (additions to supply and demand, etc.).

Guest Services:

· Support guest service as the hotel’s driving philosophy.

· Personally demonstrate a commitment to guest service by responding to guests’ needs.

· Be aware of current guest service scores, and be able to understand guest comments and needs. Be an active participant in achieving the GSS goals of the hotel.

Marketing and Sales Management:

· Create and implement the development of the hotel’s sales action plan based on the hotel’s position and strengths within each market segment.

· Analyze and understand the competition’s strengths and weaknesses for each market segment and successfully direct marketing activities against each.

· Identify and maintain constant communication with the hotel’s key accounts.

· Actively sell room nights through outside sales calls, cold calling, tours, etc.

· Actively sell to in-house guests (greeting tours, talking with guests at breakfast to surface additional leads, etc.).

· Know the competition well. In addition, be familiar with all business in the market and know where that business stays and why.

· Use the resources available in the brand and company manual to discover, call on, and track potential business.

Human Resources Management:

· Ensure that hotel employees (specifically the front desk staff) are familiar with key accounts and special rates, special requirements, special packages, etc. relating to business being booked at the hotel.

Additional Responsibilities:

• Any other duties assigned by supervisor.

• Must have a valid driver’s license, Proof of insurance and pass as approved

driver.