Sales Coordinator

Position Summary

The Sales Coordinator will support the sales team in managing day-to-day sales activities, coordinating with customers and internal departments, maintaining sales records, preparing quotations and proposals, and ensuring timely follow-up on leads, orders, and customer requirements.

The role requires strong coordination, communication, follow-up, documentation, and organizational skills, with a customer-focused approach.

Key Responsibilities

1. Sales Coordination & Support

• Provide day-to-day administrative and operational support to the sales team.
  
• Coordinate with sales executives, customers, and internal teams to ensure smooth execution of sales activities.
  
• Track customer requirements, enquiries, quotations, orders, and pending actions.
  
• Ensure timely follow-up with customers on open enquiries and proposals.
  

2. Lead & Enquiry Management

• Receive and record incoming customer enquiries and sales leads.
  
• Coordinate with the sales team for lead qualification and assignment.
  
• Maintain an updated database of prospects, customers, and sales opportunities.
  
• Follow up on leads and ensure timely updates in the CRM.
  

3. Quotation & Proposal Coordination

• Prepare quotations, commercial proposals, presentations, and other sales documents as required.
  
• Coordinate with Finance, Operations, Technical, and other departments for pricing and solution details.
  
• Ensure quotations and proposals are shared with customers within agreed timelines.
  
• Maintain records of submitted quotations and track their status.
  

4. Order & Sales Coordination

• Coordinate with internal teams for processing customer orders after confirmation.
  
• Follow up on documentation, purchase orders, contracts, and other required approvals.
  
• Monitor order status and keep the sales team/customer updated.
  
• Coordinate with Finance regarding invoicing and payment follow-ups where required.
  

5. Customer Communication

• Respond to customer queries professionally and coordinate with the relevant team for resolution.
  
• Maintain regular communication with customers regarding enquiries, quotations, orders, and service-related requirements.
  
• Ensure customer commitments are properly communicated and followed up internally.
  

6. CRM & MIS Reporting

• Maintain accurate and updated information in the CRM system.
  
• Track leads, opportunities, quotations, conversions, and pending follow-ups.
  
• Prepare daily/weekly/monthly sales reports and MIS as required.
  
• Support the sales team in maintaining pipeline and forecast information.
  

7. Internal Coordination

• Coordinate closely with Sales, Operations, Finance, Technical, Procurement, and Management teams.
  
• Ensure timely flow of information between customers and internal stakeholders.
  
• Escalate delays or customer issues to the concerned team/manager.
  

8. Customer Retention & Business Support

• Support the sales team in maintaining existing customer relationships.
  
• Track renewal opportunities and upcoming customer requirements.
  
• Assist in identifying opportunities for upselling and cross-selling.
  
• Maintain proper records of customer interactions and requirements.
  

Key Skills & Competencies

• Excellent communication and interpersonal skills.
  
• Strong coordination and follow-up skills.
  
• Good written and verbal English communication.
  
• Strong attention to detail and documentation skills.
  
• Ability to manage multiple enquiries and priorities simultaneously.
  
• Customer-oriented and responsive approach.
  
• Good analytical and problem-solving abilities.
  
• Proficiency in MS Excel, Word, PowerPoint and CRM tools.
  
• Good organizational and time-management skills.
  
• Ability to work effectively with cross-functional teams.
  

Qualification & Experience

• Graduate in Business Administration, Commerce, Marketing, or any relevant field.
  
• 2–5 years of experience in Sales Coordination, Sales Support, Business Development Support, or a similar role.
  
• Experience in B2B sales / telecom / technology / maritime / service industry will be an advantage.