Sales Counselor

Russell Memorial Cemetery - Lebanon, VA

About the Role

• Estimated first-year earning potential: $45,000 - $65,000, based on individual sales performance.
• Commission-based compensation with uncapped earning potential and a guaranteed minimum.
• Training pay of $18.00 per hour for the first 6 weeks.
• Sell pre-need and at-need funeral services, cemetery property, memorialization products, and related merchandise.
• Meet with individuals and families to understand their needs and provide consultative guidance on available products and services.
• Build a sales pipeline through inbound leads, walk-ins, referrals, proactive prospecting, networking, and community outreach.
• Maintain customer relationships, manage follow-up activity, and track leads, customer activity, and sales opportunities through HubSpot CRM.

The Sales Counselor at Everstory Partners is a relationship-focused sales professional who helps individuals and families make important funeral and cemetery decisions with confidence and care. This role combines consultative sales, B2C sales, business development, lead generation, prospecting, and community outreach to build strong customer relationships and develop new business. Sales Counselors manage leads and customer activity through HubSpot CRM, guide families through purchasing decisions, and earn commission based on individual sales performance.

Why Everstory

At Everstory Partners, our mission is to create supportive spaces where individuals and families can find solace, meaning, and hope in the midst of loss. Every person's journey through loss is unique, and we are committed to providing compassionate and personalized support. Our role is to serve as a steady presence, providing guidance to families while helping them honor and celebrate the life and legacy of the person who has passed.

Your Day to Day

• Meet with individuals and families to understand their needs and recommend appropriate funeral and cemetery products and services.
• Sell pre-need and at-need funeral services, cemetery property, memorialization products, and related merchandise.
• Build and maintain a pipeline of prospective customers through lead generation, outbound prospecting, referrals, networking, and community outreach.
• Respond to inbound leads, customer inquiries, and walk-in opportunities.
• Conduct follow-up with prospective customers throughout the sales process.
• Develop long-term relationships with customers, families, and members of the local community.
• Explain products, services, pricing, and available options in a clear and compassionate manner.
• Guide customers through purchasing decisions and complete required sales contracts and documentation.
• Use HubSpot to manage leads, customer relationships, appointments, follow-up activity, and sales opportunities throughout the sales process.
• Attend funeral and memorial services as appropriate to support families.
• Participate in community events, networking opportunities, and offsite customer appointments.
• Partner with funeral home, cemetery, operations, and location leadership teams to provide a positive customer experience.