Sales Development Associate (B2C)

Key Responsibilities:

• Proactively reach out to OOm Institute's existing database of past learners, leads that were not converted, and lapsed or MIA enquiries to re-engage them with our courses.

• Make a high volume of outbound calls daily (80 or more), and follow up every unanswered call with a WhatsApp message.

• Work every assigned record to a clear outcome, with a minimum of 3 contact attempts across at least 2 channels within each 10-working-day cycle.

• Tailor each conversation to the lead's history, such as next-course recommendations for past learners and funding or schedule updates for unconverted leads.

• Hold short, consultative conversations to understand each person's current role, career goals and learning needs.

• Qualify leads on interest, timing, budget and funding route (e.g. SkillsFuture Credit, company sponsorship), and set qualified appointments directly into our Skills Development Advisors' calendars.

• Confirm every appointment and send timely reminders to maximise show-up rates.

• Hand over complete notes (goals, past course or enquiry, funding status, objections) so Skills Development Advisors can follow up and close the sale.

• Achieve weekly and monthly qualified appointment targets.

• Maintain accurate CRM records by logging every call, message and outcome on the same day, and flagging wrong numbers, duplicates and outdated records.

• Ensure all outreach complies with PDPA and Do Not Call (DNC) requirements, provide accurate course and funding information, and respect opt-out requests.

Requirements:

• No prior experience required. Fresh graduates are welcome to apply.

• Candidates with exposure to telesales, cold-calling, telemarketing, or customer service will have an added advantage.

• Strong spoken and written English, and confident speaking to strangers over the phone. Ability to speak any other languages is a plus.

• Resilient and target-driven; comfortable with a high daily outbound call volume and an incentive-based role.

• Proficient in tech tools such as CRM systems, WhatsApp Business and Google Workspace.

• Familiarity with SkillsFuture funding schemes, PDPA and the Do Not Call registry is an advantage.