Sales Development Rep

The JF Petroleum Group stands as a premier leader in the North American fueling infrastructure industry, offering comprehensive turn-key solutions for distribution, construction, and service needs. We serve a diverse clientele including retail fueling stations, commercial and government fleets, and emergency power customers.

The Sales Development Rep (SDR) will play a critical role in managing inbound sales inquiries, researching customer data, qualifying leads, and ensuring timely and accurate hand-off to the appropriate sales teams. In addition to inbound follow-up, this role will be responsible for executing cold calling campaigns that involve prospecting, outreach, and data entry. This person must be able to engage with prospects/customers in a way that creates a superior customer service experience. Throughout the workday this person will be using various web-based research tools to look up customer and product information. In addition, the SDR will identify needs and refer leads to the appropriate resources.

DUTIES AND RESPONSIBILITIES:

• Articulate the company's capabilities and value proposition
• Learn and demonstrate a fundamental understanding of service and product offerings
• Develop a superior customer service relationship with both prospects and sales teams
• Proactively research and stay up-to-date on company products/services and competitive products/services
• Respond promptly to inbound sales inquiries via phone, email, and web forms.
• Research customer accounts, identify decision-makers, and understand past interactions with our company.
• Assess buying interest to qualify leads based on predefined criteria to ensure quality hand-off to sales.
• Assign qualified leads accordingly and request updates on leads and quotes with sales team
• Update lead/opportunity interactions within spreadsheet or CRM platforms (SalesForce)
• Execute outbound calling campaigns to generate new sales opportunities.
• Perform prospecting and gather key data on target accounts.
• Maintain detailed and accurate records of all sales activities and customer interactions.
• Collaborate with sales and marketing teams to support lead nurturing and campaign efforts.
• Provide monthly activity report to management
• Meet or exceed weekly/monthly activity and performance goals.