Sales Development Representative

We are looking for a proactive and relationship-driven Sales Development Representative (SDR) to manage and grow our partner ecosystem. This role focuses on building strong relationships with channel partners who can regularly refer businesses to us and help drive consistent growth. As an SDR, you will be responsible for identifying new partners, nurturing existing relationships, generating business referrals, assisting with onboarding and activation of referred businesses, and ensuring timely partner payouts.

The candidate will have responsibilities across the following functions:

Partner Acquisition and Relationship Management:

• Identify and onboard new channel partners across target categories.
• Build long-term relationships with existing partners.
• Conduct regular follow-ups and engagement calls with partners.
• Maintain an active pipeline of potential referral partners.

Business Referral Management:

• Collect and track business referrals from partners.
• Coordinate with referred businesses and assist in the activation process.
• Ensure smooth communication between partners, prospects, and internal teams.
• Follow up consistently to maximise referral conversions.

Partner Operations:

• Maintain proper records of referrals, conversions, and payouts.
• Coordinate the timely release of partner commissions and payouts.
• Resolve partner queries and ensure a smooth experience.
• Share product updates, offers, and training material with partners when required.

Sales and Growth:

• Drive monthly referral and activation targets.
• Develop strategies to increase partner engagement and repeat referrals.
• Identify high-performing partners and expand relationships further.

Requirements:

• 6 months to 1 year of experience in sales, partnerships, business development, or channel sales.
• Strong communication and relationship-building skills.
• Comfortable speaking with business owners, accountants, and software partners.
• Ability to manage multiple follow-ups and partner relationships simultaneously.
• Organised, self-driven, and target-oriented.
• Experience with CRM tools is a plus.
• Preferred Background: Candidates with prior experience working with Fintech or SaaS companies, CA networks, Tally ecosystem, Zoho ecosystem, B2B sales or channel partnerships.

Good to Have:

• Someone who enjoys networking and building business relationships.
• A person who can create trust and maintain long-term partnerships.
• High ownership and accountability.
• Strong follow-up and coordination skills.
• Growth mindset with a sales-driven attitude.