Sales Development Representative (English and Spanish)

ArboStar is a B2B SaaS platform built specifically for businesses in the tree care and arboriculture industry. We help tree care companies streamline their operations, manage their teams, and grow their businesses through one powerful platform. We’re looking for a Sales Development Representative (SDR) to join our growing Sales Development Team and help us expand into Spanish-speaking markets. About the Role As an SDR, you’ll be one of the first points of contact between ArboStar and prospective customers. Your main goal will be to identify and qualify potential customers, engage decision-makers, and book qualified demos for the Sales team.

What You’ll Do

Prospect and engage potential customers through cold calls, emails, and outbound sequences
Identify and qualify leads based on ArboStar’s ICP and qualification criteria
Connect with business owners and key decision-makers in the tree care industry
Conduct effective discovery conversations to understand prospects’ needs and pain points
Clearly communicate ArboStar’s value proposition and relevant use cases
Handle common objections and move qualified prospects toward a demo
Schedule qualified demos for Account Executives
Follow up consistently with prospects throughout the sales process
Maintain accurate lead information and activity in Pipedrive CRM
Collaborate closely with the Sales team to improve lead quality and conversion
Use AI tools such as ChatGPT or Claude to improve prospecting, personalization, research, and outreach efficiency
Continuously improve call and email quality based on feedback and QA results

How Success Will Be Measured

Your performance will be evaluated based on:
Demos booked per month
SQL-to-demo conversion rate
Show-up rate for booked demos
Cold call volume and connect rate
CRM hygiene and data accuracy
Call and email QA score
Overall lead quality and contribution to the sales pipeline

What You’ll Bring
Must-have:

2–3+ years of experience in SDR, BDR, or outbound sales
Experience in SaaS, technology, or B2B sales is preferred
C1+ English, both written and spoken
Native or fluent Spanish
Strong communication and discovery skills
Confidence with cold calling and high-volume outbound activity
Ability to quickly identify buying intent and qualify prospects
Resilience and persistence — comfortable with rejection and consistent follow-up
Experience using CRM systems such as Pipedrive, HubSpot, Salesforce, or similar
Strong organizational skills and attention to data accuracy
Proactive and comfortable using AI tools to improve productivity
Self-motivated and able to work independently in a remote environment
Availability to work hours aligned with North American Eastern Time (ET)

Nice to Have

Experience selling B2B SaaS or vertical SaaS
Experience with field service software
Experience selling to the tree care, landscaping, or arboriculture industry
Experience with sales engagement tools such as Outreach, Salesloft, or similar
Previous experience conducting outbound campaigns in both English and Spanish
Experience selling into North American markets
Mention benefits

What We Offer

Fully remote work.
Work schedule: 9:00 AM – 5:00 PM (GMT-5)
Paid vacation (10 days).
An opportunity to significantly influence the direction of the company.
Steep learning curve and personal growth opportunities.
Access to courses and training.
Corporate English language training.
Competitive salary.
Growth opportunities

Location: Remote - GMT-06:00 to GMT-04:00

Skills required for this job:

• Artificial intelligence tools
• B2B sales
• CRM
• Cold calling
• Lead qualification
• Objection handling
• Outbound sales
• Prospecting
• Sales engagement