Sales Development Representative

As a Sales Development Representative (SDR) at groundcover, you will own top-of-funnel pipeline generation for our cloud-native observability platform. You will identify and qualify high-potential accounts, engage prospective technical stakeholders, and partner closely with our Account Executives and Growth Marketing team to accelerate sales velocity.

On a day-to day basis, you will be responsible for:

• Pipeline Generation: Prospect, identify, and qualify target accounts to drive qualified opportunities for the sales pipeline.
• Multichannel Outreach: Execute outbound strategies across email, LinkedIn, cold calling, and social channels tailored to tech-focused buyer personas.
• Cross-Functional Collaboration: Partner directly with Account Executives and Growth Marketing Managers to ensure campaign alignment and pipeline efficiency.
• MEDDIC Qualification: Qualify leads using structured methodologies to evaluate buyer fit, economic motivation, and technical requirements.
• CRM & Data Hygiene: Maintain clean pipeline and account data in CRM and sales engagement platforms.

Requirements

• Experience: 1-2 years of professional experience (can include internships) Bonus points for Sales or Business Development Representative (SDR/BDR) experience in a B2B SaaS or software company.
• Technical Curiosity: Passion for understanding cloud-native ecosystems, observability, and developer-first platforms.
• Execution & Drive: Proven track record of hitting top-of-funnel pipeline and quota targets.
• Communication Skills: Exceptional written and verbal communication skills, with an ability to tailor messages to technical decision-makers.
• Observability: Experience or exposure to the observability space is a strong plus, but not required