Sales Development Representative (Hard Tech)
Posted Updated
The role
You're one of our first sales hires. The founders still close every deal; your job is to make sure they never run out of at-bats. You find the hard-tech companies that fit, reach the controls engineer or plant manager who feels the pain, and book them into a meeting they're glad they took. We're hiring two or three of you, and we promote from within: this seat is the front door to our go-to-market team.
What you'll build
- Build the target list with our ICP screen: hard-tech factories, process plants, and machine builders. Quality in, quality out.
- Run personalized outbound every day: email, LinkedIn, phone, and the occasional trade-show floor. Volume matters, and 200 dials is a normal day, but nothing goes out that reads like a bot.
- Hit the road about 25% of the time: door-to-door pitching at industrial parks and machine shops, and first-pass demos on the prospect's floor. The founders close; you open.
- Qualify inbound and outbound alike: real pain, real authority, real timeline. Kill bad fits fast.
- Book and prep the founders' meetings: a tight brief before every call. Who they are, what hurts, what to demo.
- Keep the CRM honest: every touch logged, every follow-up on time, pipeline numbers the founders can trust.
- Work events with us: conferences and industry events, pre-booked meetings, same-day follow-up.
- Run an AI-first desk with judgment: agents draft your research and first passes, and you do the thinking and the personal touch. We dial in messaging by hand before we automate anything.
What you've already proven
- Evidence of grit with a scoreboard: sports, service, a side business, door-to-door, anything where you kept score and kept going. This job is taking a hundred no's to find the yes.
- You write short, sharp, and human. Your cold email sounds like a person who did their homework, because you did.
- Phone and doorstep courage. You'll cold call and cold walk into machine shops and rocket factories, and a no doesn't dent you.
- Genuine curiosity about how things get made. You'll learn to talk shop with controls engineers, and you'll like it.
- Organized to a fault: follow-ups never drop, notes are current, and you can tell us exactly where every prospect stands.
- Coachable and hungry for feedback. We'll review calls and emails together every week, and you'll want more of it.
- You already use AI to research and draft faster, and you know an automated-sounding email is worse than no email.
- Able to travel about 25% of the time, and to work on-site at our Gardena, CA office 5 days a week when you're not on the road.
- Authorized to work in the U.S. without current or future visa sponsorship.
What gets you here faster
- Prior SDR or BDR time, especially for technical or industrial products.
- You've seen a shop floor: family business, trade, internship, or a job that got your hands dirty.
- You've sold something before. Retail, fundraising, and door-to-door all count.
Annual base salary: $65,000–$85,000 USD. Annual commission at target: $30,000–$35,000 USD. Annual on-target earnings (OTE): $95,000–$120,000 USD, including base salary and commission. OTE assumes achievement of the targets in the commission plan; actual variable pay depends on performance.