Sales Development Representative

The Sales Development Representative (SDR) drives outbound pipeline for Lofty's New Logo sales team by proactively hunting for and engaging prospective customers — real estate agents, teams, and brokerages — rather than waiting on inbound leads.

This role functions much like a BDR: the SDR is responsible for finding and creating their own leads through outbound prospecting, then converting that outreach into booked demos for the Account Executive team.

This is not a lead-qualification-only role. The SDR owns the full top-of-funnel motion — researching and building their own outbound lists, prospecting aggressively across multiple channels, and setting appointments — with success measured primarily by demos booked and pipeline created, not just leads processed.