Sales Development Representative

Sales Development Representative (SDR)
Join a fast-growing AI start-up transforming a major UK industry
London | Full Time | £40,000-£50,000 Base + £20,000-£30,000 OTE + Equity + Benefits

About the Company

We're partnered with a fast-growing, well-funded AI technology business that is building category-defining software for a traditional sector undergoing rapid transformation.
Backed by experienced investors and led by an exceptional founding team, the company has already secured early customers, demonstrated strong product-market fit, and is now entering a significant growth phase.
This is an opportunity to join early, work directly with founders, and build your career in one of the most exciting areas of technology today.

The Opportunity

As a Sales Development Representative, you'll own the top of the sales funnel and play a critical role in generating pipeline for the business.
This is a genuine outbound sales role. You'll be prospecting, cold calling, qualifying opportunities, and booking meetings with senior decision-makers across the UK.
For ambitious sales professionals, this offers an accelerated path towards a closing role as the company scales.

What You'll Be Doing

* Building and managing a targeted prospect list
* Conducting high-volume outbound activity via phone, email and LinkedIn
* Engaging business owners and senior decision-makers
* Identifying commercial challenges and qualifying opportunities
* Booking high-quality meetings for the Account Executive team
* Maintaining accurate CRM records
* Contributing ideas and feedback to improve sales messaging, processes and playbooks
* Learning how an elite startup sales function is built from the ground up

What We're Looking For

Essential Experience
* Previous SDR, BDR, telesales or outbound sales experience
* Confidence making cold calls and handling objections
* Strong communication and relationship-building skills
* High levels of resilience and self-motivation
* Ambition to progress into a closing sales role
* Comfortable operating in a fast-paced startup environment

Highly Desirable
* Experience selling SaaS, technology or business services
* Familiarity with AI tools, Large Language Models (LLMs), ChatGPT, Claude or similar technologies
* Experience selling to SMEs
* Evidence of consistently exceeding targets

What Success Looks Like

You'll quickly become a trusted part of the commercial team, consistently generating qualified opportunities and helping shape the company's go-to-market strategy.
This is a role for someone who enjoys building, learning and winning.

Package & Benefits
* £40,000-£50,000 basic salary
* £20,000-£30,000 OTE
* Equity participation scheme
* Private healthcare
* Clear progression path into Account Executive
* Direct exposure to founders and leadership team
* Office-based in Central London, 4 days per week