Sales Development Representative

It's fun to work in a company where people truly BELIEVE in what they're doing!

We're committed to bringing passion and customer focus to the business.

Key Responsibilities

1. Sales Management

• Manage sales to food manufacturers, food processors, and food distributors.

• Drive sales performance for core product categories:

  • Glass noodles

  • Rice noodles

  • Tapioca starch

  • Other related products

• Support market expansion for new products and innovations, including modified starch and future product lines.

• Develop and execute sales plans to achieve company sales targets.

2. Business Development & New Customer Acquisition

• Identify and develop new customers in the food industry.

• Analyze market opportunities and customer demand trends.

• Support market expansion and generate new business opportunities.

3. Account Management

• Manage existing customer accounts and build long-term business relationships.

• Understand customers’ business models and production processes.

• Analyze customer insights to identify opportunities for sales growth and product collaboration.

4. Product Application & Co-development

• Propose product application ideas or menu concepts using noodles or related products.

• Collaborate with customers on product trials and co-development initiatives.

• Monitor product performance and gather customer feedback for continuous improvement.

• Support the introduction of new company products into the market.

5. Commercial Negotiation

• Prepare quotations and negotiate commercial terms with customers.

• Manage customer expectations while ensuring alignment with company policies and profitability.

• Follow up on order processing and product delivery.

6. Sales Planning & Forecasting

• Prepare monthly and quarterly sales forecasts.

• Monitor sales performance and adjust strategies to achieve targets.

• Manage sales performance to meet KPIs and commission targets.

7. Internal Coordination

• Coordinate with internal teams including:

  • Production

  • Production Planning

  • Quality Control

  • Logistics

  • Finance

• Track order status, production schedules, and delivery timelines.

8. Market Analysis

• Monitor market trends, pricing, and competitor activities.

• Collect market insights to support sales strategy development.

Qualifications

• Bachelor’s degree in:

  • Food Science

  • Food Technology

  • Business Administration

  • Marketing

  • or related fields

• 2–3 years of experience in B2B sales

• Experience in the following industries is an advantage:

  • Food ingredients

  • Food manufacturing

  • Food processing

  • Starch-based products

• Strong negotiation and relationship management skills

• Ability to analyze markets and develop sales strategies

• Proficiency in Microsoft Office (especially Excel)