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thelegendsagency

Sales Development Representative

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Description

 Sales Development Representative

Build qualified pipeline through disciplined outbound prospecting, high-volume calling, structured follow-up, and accurate CRM execution.

Sandton, Johannesburg | In-person | R24,000 per month negotiable

ABOUT OUR CLIENT

The company operates an in-person sales environment focused on outbound prospecting and qualified pipeline generation.

Its sales operation uses structured prospecting processes across calls, email, LinkedIn, CRM systems, dialers, sales engagement platforms, and AI-enabled tools.

THE ROLE: SALES DEVELOPMENT REPRESENTATIVE

The Sales Development Representative is responsible for creating qualified pipeline through disciplined outbound prospecting, high-volume calling, structured follow-up, and clean CRM execution.

The role focuses on identifying target accounts, reaching decision-makers, qualifying business pain, and booking high-quality meetings for the Account Executive teamSuccess is measured through activity quality, qualified meetings, pipeline contribution, CRM discipline, and coachability. The role is based in-country and works from the company office, aligned with local team cadence, coaching, and performance standards.

KEY RESPONSIBILITIES

  • Execute daily outbound prospecting through calls, email, LinkedIn, and other approved channels.
  • Make high-volume, high-quality calls to targeted accounts and personas.
  • Research accounts before outreach and tailor messaging to relevant business problems.
  • Qualify prospects using the company’s qualification framework.
  • Book qualified meetings for Account Executives with clear notes, context, and next steps.
  • Maintain accurate CRM records, including activities, dispositions, contact data, lead status, and qualification notes.
  • Follow approved sequences, scripts, messaging, and objection-handling frameworks.
  • Attend daily standups, call reviews, coaching sessions, and in-person training.
  • Provide market feedback on messaging, objections, personas, and data quality.
  • Meet or exceed activity, meeting, show-rate, and pipeline-quality targets.
  • Represent the company professionally in all prospect interactions.
  • Work towards daily outbound call targets.
  • Complete daily prospecting activities.
  • Generate conversations with target personas.
  • Book qualified meetings.
  • Maintain meeting show rates.
  • Generate qualified pipeline accepted by Account Executives.
  • Maintain CRM hygiene and data accuracy.
  • Complete ramp requirements and demonstrate skill progression.

Final quotas will be set according to country, segment, territory, ramp stage, and market maturity.

ABOUT YOU

  • 0–3 years of experience in sales, business development, customer-facing work, recruitment, call centre, SaaS, ERP, CRM, or professional services.
  • Comfortable making cold calls and handling rejection.
  • Strong spoken communication skills.
  • Able to work full-time in person from the assigned office.
  • Strong work ethic, discipline, and willingness to follow a structured sales process.
  • Professional written communication skills.
  • Coachable and eager to improve.
  • High-energy, resilient, and consistent.
  • Comfortable working to daily activity targets.
  • Able to understand business problems and ask clear discovery questions.
  • Organised enough to manage follow-up without losing details.
  • Strong team orientation and willingness to contribute to an in-person sales culture.
  • Comfortable using AI-enabled tools, CRM systems, dialers, and sales engagement platforms.
  • Basic CRM or sales-tool experience is preferred but not required.

Skills

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