Sales & Digital Marketing Manager / Assistant Manager

Germonizer Group is seeking a commerciallydriven and digitally experienced Sales& Digital Marketing Manager / Assistant Manager to lead and grow onlineand offline sales and marketing activities across the Germonizer family ofbusinesses, brands and products.

A critical requirement for this position isstronghands-on social media marketing experience. The successful candidatemust understand how to build and manage brands across multiple platforms,generate qualified leads, develop global market visibility and convertmarketing activities into measurable sales.

This is not a marketing communications-onlyrole. The candidate will be expected to take commercial ownership of assigned products, including sales targets,marketing strategy, budgeting and product-level P&L performance.
Key Responsibilities

1. Social Media & Digital Marketing

· Develop and execute comprehensivesocial media strategies for Germonizer Group companies, products and brands.

· Manage social media platformsincluding LinkedIn, Facebook, Instagram, TikTok, YouTube and other relevantinternational platforms.

· Plan and manage paid and organicsocial media campaigns, lead-generation campaigns and product promotions.

· Develop content calendars coveringproduct campaigns, educational content, corporate communications, videos,product launches and industry updates.

· Coordinate creation of graphics,short-form videos, product videos, advertisements and other digital content.

· Understand audience targeting,retargeting, campaign optimisation, conversion strategy and customeracquisition funnels.

· Track reach, engagement, enquiries,leads, conversion rates and sales contribution, and continuously improvemarketing ROI.

· Identify emerging platforms,digital marketing trends and international online communities relevant toGermonizer businesses.

· Build relationships with relevantonline communities, industry professionals, distributors, partners and othermarket influencers.

2. Online & Offline Marketing

· Manage marketing activities acrossthe Germonizer family of businesses and brands, covering both online andtraditional channels.

· Develop annual and quarterlymarketing plans and campaign calendars.

· Coordinate product launches,promotional campaigns, exhibitions, conferences, seminars, demonstrations andcustomer events.

· Prepare and coordinate brochures,presentations, sales materials, digital advertisements and product marketingcontent.

· Manage website content, SEO,digital visibility and relevant online sales channels.

· Maintain consistent corporate andproduct branding across the Group.

· Work with internal teams andexternal agencies where required, while retaining hands-on ownership ofmarketing execution.

3. Sales & Revenue Responsibility

· Develop sales strategies forassigned products and markets.

· Generate leads through digitalmarketing, professional networking, distributors, exhibitions and direct marketdevelopment.

· Convert marketing-generatedenquiries into qualified sales opportunities and revenue.

· Work closely with Sales Managers,Product Managers and other business leaders to achieve agreed revenue targets.

· Develop new customers,distributors, strategic partners and channel partners in Singapore andoverseas.

· Identify new markets and commercialopportunities and maintain an active sales pipeline.

· Prepare regular sales forecasts andopportunity reports, from initial enquiry through quotation, negotiation andclosing.

· Support cross-selling acrossGermonizer Group products and businesses.

4. Product Ownership & P&L Responsibility

· Take full commercial ownership ofassigned products or business segments.

· Develop annual sales and marketingstrategy, revenue forecast and operating budget for assigned products.

· Establish sales targets, pricingstrategy, marketing expenditure and commercial positioning.

· Monitor revenue, gross margin,marketing expenses and profitability.

· Manage the product Profit &Loss (P&L) performance and take corrective action where performance isbelow target.

· Coordinate closely with Operations,Finance, Regulatory, Product Management and Sales teams.

· Provide regular product performanceupdates and recommendations to senior management.

5. Global Market Development

· Identify international markets andcustomer segments suitable for Germonizer products.

· Develop country-specific digitalcampaigns targeting relevant industries, decision-makers and customer groups.

· Build and maintain an internationaldatabase of prospects, distributors, partners and industry contacts.

· Use LinkedIn and otherprofessional/social platforms for international business development and leadgeneration.

· Monitor international competitors,market developments and industry trends.

· Support distributor recruitment andoverseas market-development initiatives.

6. Market Intelligence & Competitor Analysis

· Conduct regular competitor analysiscovering products, pricing, positioning and marketing activities.

· Identify emerging technologies,customer needs and market opportunities.

· Provide management with marketintelligence, commercial recommendations and campaign insights.

· Analyse customer feedback andmarket trends to support product and business development decisions.