Sales Director, Promo Branded Merchandise

Lucky Stitch, the custom embroidery division of Kelli's, is looking for an ambitious, entrepreneurial Director of Sales to lead the next phase of our growth. This is a hands-on role for a builder — someone who isn't afraid to roll up their sleeves, open new doors, develop customer relationships, and create opportunities from the ground up.

As our dedicated sales leader, you'll be responsible for developing and executing the sales strategy while personally driving new business. You'll work closely with leadership, production, and Kelli’s sales group to grow revenue, expand our customer base, and establish Lucky Stitch as the premier custom embroidery and merchandise partner across healthcare, retail, corporate, hospitality, and other key markets. Experience selling custom apparel, embroidery, promotional products, branded merchandise, printing, uniforms, or related products required

This is a unique opportunity to build something meaningful. You'll have the freedom to shape the sales strategy, establish customer relationships, and play a key role in the future growth of Lucky Stitch. If you're energized by creating opportunities, winning new business, and making a measurable impact, we want to hear from you.

Key Responsibilities

Sales & Business Development

• Develop and execute the overall sales strategy for Lucky Stitch.
• Prospect, qualify, and secure new business through networking, referrals, cold outreach, and relationship development.
• Build and manage a healthy sales pipeline while consistently meeting revenue goals.
• Conduct customer meetings, presentations, and product demonstrations.
• Prepare proposals, pricing, and contract negotiations.
• Grow existing customer relationships through exceptional service and consultative selling.
• Represent Lucky Stitch at trade shows, networking events, and industry functions.

Strategic Leadership

• Identify new markets, industries, and revenue opportunities.
• Partner with executive leadership to establish sales goals, pricing strategies, and growth initiatives.
• Analyze sales performance, customer trends, and market conditions to guide business decisions.
• Develop scalable sales processes, reporting, and performance metrics.
• Help shape the future sales organization, including recommendations for future staffing as the business grows.

Cross-Functional Collaboration

• Work closely with Production and Kelli’s sales team to ensure projects are delivered accurately and on time.
• Collaborate with Marketing on campaigns, promotions, and lead generation efforts.
• Help improve operational processes that enhance the customer experience and support profitable growth.