Sales Director - Semiconductor Automation

About the Role

We are looking for a proactive,driven, and customer-facing Semiconductor AutomationSales Director todrive the expansion of our semiconductor automation business in Singapore andthe Asia Pacific region.

- This role requires candidates who arehighly customer-oriented, commercially aware, and capable of activelyidentifying opportunities, gathering market intelligence, and influencingcustomer requirements.

- The role requires strong customerengagement capability, technical understanding of semiconductor factoryautomation, and the ability to bridge customer needs with the Sineva BU andR&D teams.

Key Responsibilities

Business Development& Customer Engagement

- Proactively identify and pursue newsemiconductor automation opportunities in wafer fabs, advanced packaging, andassembly & test factories.

- Engage customers to uncover pain points,operational challenges, future expansion plans, and automation requirements.

- Support business development by expandingcustomer relationships and market presence across Asia Pacific.

Additional PreferredQualifications & Competencies

- Strong command of spoken and writtenEnglish, with the ability to independently conduct customer presentations,executive-level discussions, solution proposals, and commercial negotiations inan international business environment.

- Strong business development capabilitywith proven experience in identifying new market opportunities, developingstrategic customer relationships, opening new accounts, and driving long-termrevenue growth.

- Familiar with semiconductor waferfabrication (Fab) and backend assembly & test manufacturing operations,including production workflows, automation requirements, equipment integration,material handling, and smart factory initiatives.

- Familiar with semiconductor automationhardware and software solutions, including but not limited to AMHS, OHT, RGV,AGV, MES integration, SECS/GEM, AIoT platforms, smart factory systems, andfactory automation workflows.

- Ability to translate customer operationalrequirements into integrated automation and digitalization solutions throughclose collaboration with engineering, product, and R&D teams.

- Experience in promoting integratedhardware and software solutions to semiconductor fabs, OSATs, and IDM customersis highly preferred.

- Strong understanding of semiconductorsmart manufacturing trends, Industry 4.0 initiatives, and factorydigitalization roadmaps.

- ASEAN regional business experience andfamiliarity with Southeast Asia semiconductor markets, customer engagementpractices, and multicultural business environments are highly preferred.

- Entrepreneurial and business-minded, withstrong commercial acumen, capable of independently building business pipelines,establishing strategic partnerships, and driving overseas and regional marketexpansion initiatives.

- Professional presence with stronginterpersonal skills and the ability to represent the company confidently incustomer-facing, executive, and international business settings.

- Excellent cross-functional coordination,stakeholder management, intercultural communication, and customer relationshipmanagement skills in a global working environment.

Language Requirements

- Able to communicate effectively in both Englishand Mandarin.

- Ability to speak Malay or other Asianlanguages will be an added advantage.

Preferred Attributes

- Familiar with semiconductor industrysafety and cleanroom compliance standards.

- Experience supporting IDM, OSAT, wafer fabrication,or advanced packaging customers is an advantage.

- Strong analytical, problem-solving, andmarket awareness capability.

- Passionate about semiconductor smartmanufacturing and Industry 4.0 technologies.

- Willing to travel to China and across the Asiapacific region.

Why Join Us

- Opportunity to work with leadingsemiconductor wafer fab and advanced packaging customers in Asia Pacific.

- Exposure to next-generation AMHS and smartfactory automation technologies.

- Regional career growth opportunitieswithin semiconductor automation and material handling industry.

- Opportunity to influence the futuresemiconductor automation product roadmap and innovation strategy.

- Interested candidates are welcome tosubmit their resume to the Synap / Sineva HR team.