Sales Enablement and Go to Market Program Manager Japan

The opportunity

The Japan Sales Enablement and Go to Market Program Manager translates global strategy, product innovation, and proven selling practices into locally relevant readiness programs. The role owns the design and delivery of onboarding, role-based learning, coaching, product readiness, and field reinforcement. It also leads cross-functional launch and change programs, including CRM changes, so that sales teams and partners can adopt new motions quickly and confidently.

What you will do

• Deliver and continuously improve onboarding, role-based training, coaching, and reinforcement for sales leaders, account executives, SDRs, pre-sales, and partners.
• Use performance metrics, learner feedback, and field observations to identify capability gaps and implement targeted coaching or training that improves sales productivity and outcomes.
• Partner with sales leaders to embed defined sales methodologies, prospecting practices, value selling, and effective use of the sales process into day-to-day execution.
• Build and maintain strong working relationships with Direct, AMO, Channel, SDR, pre-sales, partner, and leadership stakeholders across Japan.
• Deliver engaging live and virtual sessions and reinforce learning through field coaching, office hours, manager enablement, and practical follow-up resources.
• Support pre-sales and partners to deliver effective, value-led product demonstrations, including demo messaging, solution positioning, and use-case alignment.
• Support partner readiness for customer delivery by ensuring partners understand required product knowledge, implementation expectations, and delivery motions.
• Manage the ongoing rollout of new products, features, and go-to-market initiatives across the Japan field and partner ecosystem.
• Lead enablement for ongoing CRM changes, ensuring sales teams and partners understand new processes, tools, data requirements, and reporting expectations.
• Create and maintain practical enablement assets, including training materials, playbooks, templates, demo guidance, implementation readiness resources, and launch communications.
• Convene cross-functional stakeholders from Sales, Marketing, Product, Customer Success, Consulting, and other relevant teams to plan readiness, resolve dependencies, and improve adoption.
• Work closely with Marketing, Product, Customer Success, and other stakeholders to identify local learning needs and communicate relevant updates to the Japan field.
• Align with global enablement colleagues to localise and deploy the latest GBU content and best practices for Japan.
• Define and report readiness, adoption, and productivity measures; translate insights into recommendations for sales leadership and program improvements.
• Manage multiple programs from planning through delivery, including scope, timelines, dependencies, stakeholder communications, and post-launch feedback.

How you will make an impact

What you will bring

• 5 or more years of experience in sales enablement, go to market program management, sales, sales consulting, product marketing, consulting, or a related SaaS or enterprise software role.
• Demonstrated experience designing and delivering sales or partner enablement, including facilitation, coaching, curriculum development, or role-based readiness programs.
• Experience leading complex cross-functional programs from planning through execution, with clear ownership of timelines, dependencies, communications, and outcomes.
• A data-driven approach, including the ability to define success measures, interpret performance information, and turn insight into practical action.
• Strong communication, presentation, and stakeholder-management skills, with the ability to build credibility with individual contributors, leaders, partners, and senior stakeholders.
• Ability to simplify complex product, process, and CRM changes into clear, relevant learning and field guidance.
• Strong organisation, prioritisation, and attention to detail while managing multiple initiatives in a changing environment.
• Professional fluency in Japanese and English, with the ability to facilitate and create materials for both local and global audiences.
  

Preferred qualifications

• Experience enabling cloud ERP, CRM, business applications, or other enterprise software solutions.
• Experience with sales methodology, value selling, solution positioning, demo enablement, or partner readiness.
• Experience with CRM adoption, sales operations, reporting, or change management.
• Experience working across direct sales, account management, channel, SDR, pre-sales, and customer success functions.
• Bachelor degree or equivalent relevant experience.
  

Working model

This is a hybrid role based in the Tokyo office. The role will work closely with local Japan stakeholders and global colleagues across time zones, with travel within Japan as business needs require.