Sales Engineer – USA
Description
This is a remote position.
About PEL-POWER:
PEL-POWER, a sister company of PEL, is expanding its presence in the U.S. power and electrical industry. With headquarters in California and New York, PEL Power is focused on serving the U.S. market with transformers and other electrical power products.
PEL-POWER website (
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PEL-POWER USA presence ()
PEL-POWER is seeking a technically strong and commercially driven Sales Engineer to help build and expand our North American business. The role combines new-business development, technical sales and account management, with responsibility for identifying opportunities, developing customer relationships, supporting bids and tenders, and coordinating opportunities through contract award and execution.
Working closely with PEL's engineering, manufacturing and export teams, the Sales Engineer will serve as a key commercial and technical interface between PEL and customers in the United States.
Plus annual performance-based bonus
Salary is quoted on a gross basis and subject to standard U.S. payroll deductions
Experience: 2-5 years in the field of transformers, Switchgear & Energy Meters.
Professional Engineer (P.E.) designation preferred.
Competencies: Confident, interpersonal skills
Business Development & Market Expansion
- Identify and develop new business opportunities across utilities, EPC contractors, consultants, and industrial clients in the U.S.
- Build and maintain a strong pipeline of qualified leads and strategic accounts.
- Conduct market research to understand customer needs, industry trends, and competitor positioning.
Customer Engagement & Relationship Management
- Develop and maintain long-term relationships with customers, consultants, and key stakeholders.
- Lead technical discussions, product presentations, and negotiations with clients.
- Ensure high levels of customer satisfaction throughout the sales lifecycle.
Sales & Technical Support
- Serve as a technical advisor to customers, clearly communicating product value propositions and solutions.
- Support bid/no-bid decisions based on technical and commercial evaluation.
- Prepare and submit technical and commercial proposals in compliance with U.S. standards and client requirements.
- Manage customer inquiries, RFQs, and tender submissions
Contract & Order Management
- Review contracts, identify deviations, and ensure alignment with company policies.
- Coordinate internally with engineering, production, logistics, and quality teams to ensure timely and accurate order execution.
- Monitor project progress, delivery schedules, inspections, and documentation.
- Ensure all products and proposals comply with applicable U.S. standards (e.g., ANSI, IEEE, NEMA, UL where applicable).
- Adhere to all relevant export regulations, trade compliance requirements, and company policies.
Reporting & Administration
- Maintain accurate records of sales activities, forecasts, and customer interactions using CRM systems. (Salesforce)
- Provide regular sales reports, forecasts, and market intelligence to management.
- Support documentation, reporting, and administrative tasks as required.
Requirements
Skill: Negotiation, evaluation, order execution and coordination (meeting & dealing)
Strong technical knowledge of power distribution and electrical equipment
Proven ability to manage complex sales cycles and technical negotiations
Excellent communication and presentation skills
Customer-focused mindset with strong relationship-building ability
Proficiency in CRM tools and Microsoft Office Suite
Ability to work independently and manage cross-functional coordination
Competencies: Confident, interpersonal skills
Benefits
- Minimum 20% bonus + Travel Allowance for business meetings/ conferences + Taxes.
- Medical Benefits - Yes as per USA.
- Phone Allowance
- Taxes to be managed by individual.