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AT-SUNRICE GLOBALCHEF ACADEMY PTE. LTD.

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Sales & Events Admin Executive (EasyChef Lab & CEM)

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Description

Key Responsibilities

Sales & Client Engagement

  • Lead Generation: Proactively identify and pursue new business opportunities through cold calls, networking at events, and digital platforms. Convert prospects into qualified meetings.
  • Account Management: Maintain strong relationships with existing clients, ensuring brand top-of-mind awareness and repeat business.
  • Client Retention: Understand clients’ evolving needs and offer relevant, value-added solutions to maximise engagement and spending.
  • Customer Service: Provide a seamless experience for clients by coordinating and supporting on-site execution during events.

Event & Facility Administration

  • Respond promptly and professionally to enquiries related to event spaces, facilities bookings, and customer feedback.
  • Coordinate logistical arrangements for events, including setup, venue readiness, and client servicing.
  • Support weekend and event day operations when required.

Student Admin & CRM

  • Manage timely student enrolments into TP Gateway and ensure accurate and up-to-date records in SIS and LMS systems.
  • Maintain accurate records of student payments and data updates.
  • Utilise CRM systems (e.g., HubSpot) and social media platforms (Facebook, LinkedIn, Instagram) to support outreach and engagement.

Requirements

Skills & Competencies

  • Proficient in Microsoft Office Suite (Word, Excel, PowerPoint) and familiar with CRM platforms (HubSpot preferred).
  • Some working knowledge of AI tools and digital platforms.
  • Digitally savvy with the ability to multitask, work under tight deadlines, and adapt quickly in a dynamic environment.
  • Meticulous with a strong follow-up ethic and detail orientation.
  • Confident in engaging professionally with students, clients, and partners.

Experience & Language

  • Minimum 3 years of working experience in the F&B, hospitality, or events industry, with proven customer service and event management track record.
  • Excellent written and verbal communication skills.
  • Proficiency in Chinese is preferred to support Chinese-speaking clientele.

Personal Attributes

  • Resourceful, self-motivated, and an independent problem-solver.
  • Excellent planning, coordination, and organisational skills.
  • A collaborative team player with high self-discipline.
  • Strong alignment with our organisational values and work culture.

Work Culture & Directives

All staff are expected to:

  • Contribute to Positive Cashflow for Growth through efficient sales and cost awareness.
  • Embrace a Lean and Productive mindset by optimising processes and time management.
  • Drive Digital Transformation by adopting digital tools and practices in daily tasks.


Skills

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See also

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