Sales Executive

Job Overview

We are looking for a proactive and results driven Sales Executive to develop new business opportunities and maintain strong relationships with existing customers in the food and beverage industry.

Key Responsibilities

1. Sales & Business Development

• Identify and develop new business opportunities within the F&B industry.
• Approach potential corporate clients, new event venues & partnerships.
• Conduct sales visits, product presentations, tastings, and follow-ups where required.
• Achieve monthly and quarterly sales targets.

2. Account Management

• Build and maintain strong relationships with existing customers.
• Follow up on customer enquiries, quotations, orders, and repeat purchases.
• Identify opportunities to upsell and cross-sell products.
• Address customer feedback and coordinate with internal teams to resolve issues promptly.

3. Sales Administration & Coordination

• Prepare quotations, sales proposals, and customer reports.
• Coordinate with operations, purchasing, and logistics teams to ensure timely order fulfilment.
• Monitor customer orders, outstanding payments, and account receivables where applicable.
• Maintain accurate customer records, sales pipelines, and activity reports.

4. Market Development

• Monitor market trends, competitor activities, and customer needs.
• Gather feedback on product performance, pricing, and market demand.
• Recommend sales strategies and promotional activities to improve revenue and customer retention.

Requirements

• Diploma or equivalent qualification in Business, Sales, Marketing, Hospitality, or a related field is preferred.
• Previous sales experience is an advantage; experience in F&B, food distribution, FMCG, or hospitality is preferred.
• Strong communication, negotiation, and relationship-building skills.
• Self-motivated, target-driven, and able to work independently.
• Good organisational and follow-up skills.
• Comfortable conducting customer visits and developing new accounts.
• Proficient in Microsoft Office and basic sales reporting.
• A valid driving licence is an advantage if the role involves regular field visits.

What We Offer

• Competitive basic salary with performance-based sales incentives.
• Training and product knowledge support.
• Opportunities for career development.
• A collaborative working environment.