Sales Executive (F&B Business Development)

Sales Executive (F&B Business Development)

Foodmax | Singapore | On-site (with regular field visits) | Full-time

Seniority Level: Associate | Job Function: Sales, Business Development | Industry: Food and Beverage Services

About Foodmax

Foodmax is a technology-driven fresh food supply chain platform in Singapore that offers F&B businesses a one-stop ingredient sourcing solution. Through the Foodmax app, customers can order a full range of food products, including meat, poultry, eggs, vegetables, fruits, packaged goods and dry goods, quickly and reliably.

About the Role

We are looking for a results-driven Sales Executive to grow our F&B customer base in Singapore. Your main focus will be acquiring new F&B customers and getting them to download the Foodmax app and order through it. You will also handle after-sales service, collections and ongoing account management so that customers keep ordering more over time.

Key Responsibilities

New Customer Acquisition

• Acquire new F&B customers, including restaurants, cafés, hotels, food court and hawker stalls, central kitchens, and catering companies, and achieve your individual sales and acquisition targets.
• Generate leads through field visits, cold calls, referrals and industry events. Learn each customer's menu, purchasing categories, volumes and current suppliers, and recommend suitable products and pricing.
• Get customers to download and register on the Foodmax app, support their first order, and train them to order on their own.

Account Management & Growth

• Build long-term relationships with existing customers through regular check-ins, and increase their repeat orders and ordering frequency.
• Encourage customers to expand from one category to the full range of products, increasing their spend and Foodmax's share of their purchasing.
• Spot customers whose orders are dropping or who may leave, follow up early and put plans in place to win them back.

After-Sales Service & Issue Resolution

• Act as the customers' main point of contact for issues such as product quality, specifications, stock availability, wrong or missing items, and delivery timing.
• Work with the Quality Control, Procurement, Warehouse, Logistics and Customer Service teams to handle returns, replacements and credit notes, make sure each issue is fully resolved, and update the customer.
• Gather customer feedback on products, pricing and service, and share it internally to drive improvements.

Collections & Credit Management

• Track customer payment terms and statement reconciliation to make sure payments come in on time.
• Follow up on overdue payments and work with the Finance team to recover outstanding amounts and reduce bad-debt risk.
• Assess the creditworthiness of new customers and flag high-risk accounts early.

Reporting

• Keep customer records, visit notes and pipeline updates current in the CRM or sales system.
• Track your performance on new customers acquired, active ordering customers, sales revenue, repeat order rate and collection rate.
• Report regularly on your progress and on market conditions, including competitor activity and pricing.

Requirements

• At least 3 years of sales experience in the HORECA or F&B industry. Experience in food distribution, fresh food supply chain, FMCG or B2B ordering platforms is preferred.
• An existing network of F&B customers in Singapore is a strong advantage.
• A proven track record in new business development, with the drive to prospect and cold-call, resilience and a results-oriented mindset.
• Good understanding of F&B purchasing needs. Familiarity with meat, poultry, eggs, fresh produce and dry goods is a plus.
• Experience in after-sales issue handling, account reconciliation and payment collection, with the ability to work across teams to resolve problems.
• Familiar with CRM or sales tracking tools. Experience getting customers to adopt an app or online ordering platform is preferred.
• Strong communication, negotiation and interpersonal skills, and able to work independently.
• Proficiency in Mandarin and/or Malay is an advantage, as the role serves F&B customers from diverse language backgrounds.
• Willing to travel frequently for customer visits. A valid driving licence and own vehicle are an advantage.

What We Offer

• Competitive base salary plus performance-based commission
• Growth opportunities in a fast-growing food-tech company
• A full product range and digital ordering tools that make selling easier
• A collaborative, results-driven team culture

We are an equal opportunity employer and welcome applicants from all backgrounds. Only shortlisted candidates will be notified.

Suggested LinkedIn Skills: B2B Sales, Business Development, New Business Development, Account Management, Food & Beverage, HORECA, Customer Relationship Management (CRM), Negotiation, Accounts Receivable, Customer Service